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Susan Dorfman – solli sessions Season 1

Global CEO, CMI Media Group

Solli

13th August 2024

Watch the full episode below:

Listen to the full episode on Spotify:

In this in-depth interview with solli, Susan Dorfman, the Global CEO of CMI Media Group, discussed the past, present & future of the pharma media industry with solli’s CEO, Richard Springham.

Starting with Susan’s personal journey through to what the Media Agency of 2030 will look like, this conversation dives into crucial topics for anyone working within the global pharma media industry.

Over the course of this hugely engaging conversation, the topics discussed include:

Susan’s journey into pharma media
Advice for professionals in the industry
The evolution of pharma media over the years
A glimpse into the media agency of 2030
The strategic balance between creative and media budgets globally
Why ex-US international markets are crucial to CMI

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