CP McBee – solli sessions Season 2

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Join us for a dynamic conversation with CP McBee, Senior Sales Director of Health and Wellness Advertising at Microsoft, as he explores the future of pharma media. From AI-driven innovation to Microsoft’s growing role in healthcare advertising, CP shares powerful insights on how technology, trust, and strategy are reshaping the industry.

Highlights:

• The power of purpose – How the pharma media industry offers more than just advertising; it provides access to life-changing healthcare solutions.
• Microsoft’s transformation – From a niche advertising player to a full-funnel, AI-driven ecosystem supporting pharma brands.
• AI’s role in the future of pharma advertising – How automation, assets, and audience strategies are shaping the next era of digital engagement.
• Trust and transparency in AI – Why Microsoft is committed to ensuring high-quality, reliable health information in AI-driven media.

Gain exclusive insights into the future of pharma media, the role of AI-powered advertising, and how brands can prepare for the next wave of innovation in healthcare marketing.