TikTok Partners with WHO to Combat Mental Health Stigma and Misinformation

In a significant move to promote mental well-being, TikTok has partnered with the World Health Organization (WHO) to support the Fides network—a global initiative of healthcare professionals and content creators focused on disseminating evidence-based mental health information. The collaboration aims to foster an environment where users can access reliable resources on mental health, break down stigmas, and openly share their well-being experiences.

As part of this partnership, TikTok has pledged a $3 million donation to WHO’s efforts in destigmatizing mental health. The funds, which include both cash and ad credits, will further support content creators in developing and promoting authoritative information across TikTok’s global platform.

Empowering Trusted Health Creators

The Fides network is composed of more than 800 content creators who have been key in delivering credible health information to millions of users across various platforms. By partnering with WHO, TikTok aims to engage these creators to produce content that translates complex scientific research into accessible and engaging material for users in the United States, United Kingdom, France, Japan, Korea, Indonesia, Mexico, and Brazil.

“Millions of people come to TikTok every day to share and find community, including their well-being,” said Valiant Richey, Global Head of Trust and Safety Outreach at TikTok. “Our partnership with WHO’s Fides network will bring engaging, trustworthy mental well-being content...