Throtle Introduces Healthcare Identity Platform ‘Ignition’
Positioned as the first of its kind in the healthcare industry
Throtle, a healthcare identity services provider, has announced the launch of its new platform, Ignition.
Ignition is presented as the first identity platform tailored specifically to the healthcare sector, aiming to help marketers in healthcare agencies, data providers, and brands unify, manage, and activate their data across multiple channels and devices.
Ignition will be available from 2025, and provide tools for data onboarding, activation, identity resolution, and reporting, among other features. The platform will be self-service, encouraging marketers to independently manage their data.
“Ignition is innovative and a game-changer, not just for Throtle, but for the entire healthcare marketing industry,” said Paul Chachko, CEO of Throtle. “No one else in the market is offering what Ignition does—it is the first platform specifically built for healthcare identity resolution. We are redefining how healthcare marketers can connect with their audiences, providing a level of precision, security, and compliance that’s unmatched.”
Read the full press release here.Â
