What is the Future of AI/GenAI in Pharma HCP Marketing?

Balancing innovation with empathy, a dive into AI's role in pharma marketing through the lens of healthcare professionals

Anthony S. Manson
22nd August 2024
One of the hottest topics in 2024 is how AI — and specifically generative AI, or GenAI, which can actually create content — is poised to change the way pharmaceutical companies market their products to healthcare professionals (HCPs).Although the general perception is that AI is a recent...
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