The Check Up with Google Health 2024 – Unveiling the Future

“The Check Up with Google Health 2024” session recently provided a detailed look at Google’s healthcare initiatives. Below, we summarize the key highlights and pose related questions to those working within the global pharmaceutical media industry.

6 quick highlights

1. MedLM: Google’s continued investment into MedLM, a medically tuned language model, and various applications in drug discovery, clinical insights, and telehealth are highlighted.
2. Multimodal AI for Healthcare: Presentations cover developing AI tools that integrate different data types, like MedLM for Chest X-Ray, to improve radiologist efficiency.
3. Global Health Initiatives: Speakers discuss global partnerships and AI applications in healthcare, stressing the importance of equitable AI that includes diverse data sets and respects patient privacy.
4. AI in Dermatology: This initiative aims to improve dermatological care through AI, including developing a more diverse dermatology dataset to address current gaps in skin tone representation.
5. Expanding Access and Education: Google is expanding its health-related features across services like Search and YouTube, enhancing access to health information globally through multilingual support and authoritative content.
6. Innovations in Personal Health Devices: Updates on Fitbit and Google’s wearable technologies now incorporate AI to provide more personalized health insights and predictions.

The event underscores Google’s commitment to merging AI with healthcare to enhance patient care, improve health outcomes globally, and ensure AI’s development is ethical, inclusive, and beneficial across diverse populations. The importance of ethical and responsible practices – including privacy-conscious media planning – is increasingly emphasized through initiatives like GMSF Launched to Address Media Emissions.

Questions from solli

• Holistic search: How will Google shape the future of ‘holistic search’ in healthcare?
• Evolving algorithms: What steps should organizations take to optimize their health content for Google’s evolving algorithms and new search environments (such as LLMs)?
• US privacy: How might upcoming U.S. federal privacy regulations affect personal health devices and any potential data usage within Google or externally?
• Multimodality: What strategies can organizations adopt to incorporate increased multimodality into their creative and media campaigns?

To watch the full video click here.