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Deep Dives & Thought Leadership in Pharma Media

Bot or not: Measuring email metrics in a bot-inflated world
Measuring email opens after iOS 15 has been a challenge, and there are more challenges ahead as email clicks are rapidly inflated by email security bots....
Caleb Freeman
Personalisation vs. Adaptation in International Pharma
Its about to get personal... How best to connect with your audience in International Pharma
Richard Rowe
RFP or Targeted Negotiation?
What is the difference, and why is it important to clarify?
Richard Springham
IAB’s PAIR brings new HCP media opportunities
What is the PAIR protocol and how can it be used by HCP media planners?
Tom Hespos
The Final Frontier: Harnessing Paid Media in Medical Affairs
Why international pharma teams should harness paid media
Richard Rowe
Towards A Remedy for Pharma’s Signal Loss
The trend of the year in advertising circles goes beyond the on/off imminent demise of...
Ryan Lee
InStep Health Launches CoPay Support™
EHR-Integrated Copay Tool to Address Affordability Gaps in Prescribing
solli
Now Live: solli x Doceree Global Programmatic Roundtable #1 Report + Photos
Uncover the Future of Programmatic in Global (ex-US) Pharma
solli
Next Pharma Summit 2025: solli’s Summary
A dive into 3 key themes and 3 candid observations from this global pharma summit
solli
What Do HCPs Want from Pharma?
New report shows HCPs want support with both utility & precision
solli
Inside the POC Shift: 6 Key Takeaways from POC Now Summit 2025
How POC Marketing is Earning Its Place in the Mix
Cristina A.T. Armstrong
CONTENT NOW LIVE: Innovation in 2025 Roundtable
Dive Into All Video Content From This Industry-Shaping Roundtable
solli
From Expert to Leader
From Master Problem Solver to Inspiring Greatness in Others
Richard Atherton
The Evolution of Point of Purchase: New Opportunities for Brands to Reach Patients and Prescribers
The year 2020 became a catalyst for change in a number of verticals including healthcare...
Sponsored by CMI Media Group
The Data to Make Things Interesting
How Bringing Fresh Data Into The Conversation Helps Brands Sidestep Promo Fatigue
Paulo Coelho Mendes
Greg Jackson – solli sessions Season 1
solli & Formedics talk through the past, present & future for Formedics
solli
The Omnichallenge of Omnichannel Engagement: Reaching HCPs Outside of a Professional Context
Find out how Medscape Extend can drive increased global HCP reach
Sponsored by Medscape Global
Will All Digital Media Content Need To Be Accessible Conversationally?
An exploration into how Generative AI is shaping users interactions with digital content
Richard Springham
The Future of Health Info on YouTube
YouTube recently launched the Health Creator Community, a new initiative designed to support health organizations and healthcare professionals (HCPs) in...
Richard Springham
The 5 Principles of Growth in B2B Marketing
 solli dives into The B2B Institute's report and explores its implications for the global pharma media industry.
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