Olivier Chateau – solli sessions Season 2
CEO, Health Union
Watch the full episode below:
Listen to the full episode on Spotify:
The Emotional Prescription: How Real People, Real Data & Trust Are Driving Pharma Media
Olivier Chateau, Co-Founder & CEO of Health Union, shares how personal experience, patient-first thinking, and powerful data have shaped one of the most unique platforms in healthcare media.
In this episode of solli Sessions, Olivier reflects on Health Union’s 15-year journey – from launching Migraine.com to supporting millions across dozens of condition-specific communities. He explains why building for people (not search engines) has future-proofed their model, and how AI and data can deepen—not replace—human connection.
What to expect from this episode:
- From Pharma to Patient-Centered Media – Why Olivier left big pharma to build something personal—and why that’s still his North Star.
- Written for People, Not for Search – How 100,000+ patient stories have fueled growth without chasing SEO.
- The Emotional Prescription – Why emotional support is as vital as treatment—and how Health Union delivers it at scale.
- AI + Real-World Data = Better Care – What 44 billion consented data points can teach us about active patient journeys—and how AI helps surface the next best action.
- Reimagining Programmatic with Purpose – How Health Union creates real behavioral personas to help brands connect with truly engaged patients.
- The New Pharma Media Metric – Olivier’s wish for the industry: move beyond “audience quality” and focus on real readiness to act.
Whether you’re a pharma marketer, strategist, or platform partner, this episode is packed with insight into how human connection, when powered by data, can transform outcomes.
Don’t miss this candid, deeply thoughtful conversation with one of the most visionary voices in pharma media.
