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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

Relic or Renaissance? The Potential Value of Journal Article Reprints
Can e-prints/ reprints find new relevance in today's digital age?
Steve Simmonds
Peering into the Programmatic Black Box: A Starter Guide for Pharmaceutical Marketers
An introduction to programmatic and how to choose your partners
Gareth Shaw
The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
Matt Holland – solli sessions Season 3
Chief Operating Officer, Healio
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
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Cortex Media & AuditStar 2024 Media Inflation Insights
A breakdown of key stats from the report and considerations for global pharma media
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AI Transforming Health Search Habits
Artificial intelligence (AI) has the power, potential and momentum to revolutionise not...
Oliver Capel
Unlocking added value with media publishers
7 Value-Generating Strategies to Get More from Your Media Spend with Publishers
Richard Springham
6 Essential SEO Steps for Healthcare Brands
In today’s digital landscape, Search Engine Optimisation (SEO) has become a vital...
Tom Vaughton
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