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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

Cortex Media & AuditStar 2024 Media Inflation Insights
A breakdown of key stats from the report and considerations for global pharma media
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AI Transforming Health Search Habits
Artificial intelligence (AI) has the power, potential and momentum to revolutionise not...
Oliver Capel
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
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Glenniss Richards – solli sessions Season 3
Senior Director of Media Activation at Bayer U.S. Pharma
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WEBINAR #2: Beyond the Script Webinar Series
Rethinking the Measurement Lag: Feasible Alternatives to Claims Data
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PARTNER INTERVIEW: Healio
A look at how clinicians are integrating AI in practice, with guardrails front and...
Sponsored by Healio Strategic Solutions
AI and the Power of Peers: How Technology Is Rewiring Physician Trust
With 9 in 10 doctors now using AI tools, technology is reshaping how medical knowledge...
Sponsored by Sermo
Unlocking added value with media publishers
7 Value-Generating Strategies to Get More from Your Media Spend with Publishers
Richard Springham
6 Essential SEO Steps for Healthcare Brands
In today’s digital landscape, Search Engine Optimisation (SEO) has become a vital...
Tom Vaughton
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