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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

10 Steps to Build Effective Media Strategies in Pharma
A guide through the 10 essential steps for every successful pharmaceutical media campaign
Lloyd Lottner
6 Steps to Navigate the Complex International Pharma Media Landscape
Balancing compliance, innovation, and strategy for global pharma media success
Lloyd Lottner
Healthcare Marketing’s Next Frontier Requires Better Data Infrastructure
It's time for a smarter foundation
Sponsored by DeepIntent
The Growth Ceiling of Precision Marketing
How Advanced Practice Professionals Are Redefining Reach, ROI, and Prescriber Influence
Sponsored by epocrates
Debunking the 5 Biggest Myths About Community-Based Advertising
Health Union debunks the five biggest myths holding pharma marketers back, from concerns...
Sponsored by Health Union
The Hot Flash: Why and How Brands Should Join the Menopause Movement
Menopause is no longer a taboo - it’s a movement.
Carly Kuper
Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
The Global HCP Media Blueprint: From Fragmented Buys to Unified Engagement
Despite years of talk about “global” HCP media, most pharma companies still operate...
Sponsored by CMI Media Group
Beyond The Pill: Rethinking Pharma Branding For The Future of Healthcare
A call to elevate brand over product in pharma marketing
Sam Karim
The Power of 360° Health Media Campaigns
Exploring the impact of integrated media strategies across patient and physicians
Rich Russey
5 Ways to Re-think Display Advertising in Pharma Media
Highlights from the recent Lumen, Brand Metrics, and Havas whitepaper on the role of...
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Pharma Media Needs Its Own Brat Summer: Here’s Why and How
Embracing authenticity, speed, and cultural relevance in modern pharma media
Richard Springham
Unlocking Hispanic American CTV Insights
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, recently published a report titled ‘Inclusive Screen Part 2: Hispanic...
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Spotify’s 2024 Podcast Trends & Pharma’s Opportunity
What are the key trends in podcasting, and how can pharma brands harness these in their media plans?
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Bot or not: Measuring email metrics in a bot-inflated world
Measuring email opens after iOS 15 has been a challenge, and there are more challenges ahead as email clicks are rapidly inflated by email security bots....
Caleb Freeman
Personalisation vs. Adaptation in International Pharma
Its about to get personal... How best to connect with your audience in International Pharma
Richard Rowe
IAB’s PAIR brings new HCP media opportunities
What is the PAIR protocol and how can it be used by HCP media planners?
Tom Hespos
The Final Frontier: Harnessing Paid Media in Medical Affairs
Why international pharma teams should harness paid media
Richard Rowe
Towards A Remedy for Pharma’s Signal Loss
The trend of the year in advertising circles goes beyond the on/off imminent demise of...
Ryan Lee
The Data to Make Things Interesting
How Bringing Fresh Data Into The Conversation Helps Brands Sidestep Promo Fatigue
Paulo Coelho Mendes
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