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Latest News from Around the Pharma Media World

NEWS

AI Is Shifting Pharma Media’s Focus to the ‘Point of Answer’: Real Chemistry Report

Patients and HCPs are increasingly turning to AI tools for answers, not just information.

solli

NEWS

Google Begins Testing Drug Ads in AI Search Tools

The testing is currently confined to the U.S. and to certain ad types.

solli

NEWS

Seen. Heard. Human: Conversations from Agility 2026

At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and...

solli

NEWS

DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences

Drawing on opinion research could potentially enable pharma marketers to better...

solli

Latest News from Around the Pharma Media World

NEWS

Seen. Heard. Human: Conversations from Agility 2026

At Agility 2026 in Philadelphia, solli sat down with leaders from CMI Media Group and...

solli

Latest News from Around the Pharma Media World

NEWS

AI Is Shifting Pharma Media’s Focus to the ‘Point of Answer’: Real Chemistry Report

Patients and HCPs are increasingly turning to AI tools for answers, not just information.

solli

NEWS

Google Begins Testing Drug Ads in AI Search Tools

The testing is currently confined to the U.S. and to certain ad types.

solli

NEWS

DeepIntent Digs Into Tunnl’s Opinion Research-Based Audiences

Drawing on opinion research could potentially enable pharma marketers to better...

solli

NEWS

Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch

The platform is meant to support HCP-level journey design, closed-loop measurement and...

solli

Latest News from Around the Pharma Media World

NEWS

AI Is Shifting Pharma Media’s Focus to the ‘Point of Answer’: Real Chemistry Report

Patients and HCPs are increasingly turning to AI tools for answers, not just information.

solli

NEWS

Real Chemistry Tunes Up AI-Powered Omnichannel Orchestration With MaestroHCP Launch

The platform is meant to support HCP-level journey design, closed-loop measurement and...

solli

NEWS

Inizio Evoke Names New Media Leader

Jake Vander Linden joins the agency after stops at Real Chemistry, Moon Rabbit and more.

solli

NEWS

HCPs Want Pharmas to Do More to Combat Health Misinformation: Report

Nearly 80% said they’d reduce prescriptions of a company’s meds if they’ve failed...

solli

More News

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

PARTNER INTERVIEW: PulsePoint

How HCP intelligence can sharpen your DTC strategy

The Shifting Role of Point-of-Care Media

How does point-of-care fit into media strategies today, and what role could it play in...

solli

THOUGHT LEADERSHIP

Should Pharma Media Narrow the HCP-DTC Coordination Gap?

Media agency and pharma leaders weigh in.

Andrea Park

THOUGHT LEADERSHIP

Patient Journey Based HCP Targeting

Prioritizing HCPs whose patients are approaching a treatment decision

Should Pharma Media Narrow the HCP-DTC Coordination Gap?

Media agency and pharma leaders weigh in.

Andrea Park

THOUGHT LEADERSHIP

The Pharmacist is Pharma Marketing’s Forgotten HCP Stakeholder

Pharmacist targeting isn't a footnote to the marketing plan, but a second decision point...

Kamya Elawadhi

THOUGHT LEADERSHIP

Holding Pharma Tech to the Highest Possible Standards

Written by Natalie Mancuso, this piece explores how pharma can embrace AI and precision...

Natalie Mancuso

THOUGHT LEADERSHIP

Harnessing the AI Mandate in Pharma Marketing

Three considerations that determine whether an AI mandate becomes an advantage or a distraction.

Benjamin Versh

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

Should Pharma Media Narrow the HCP-DTC Coordination Gap?

Media agency and pharma leaders weigh in.

Andrea Park

THOUGHT LEADERSHIP

The Pharmacist is Pharma Marketing’s Forgotten HCP Stakeholder

Pharmacist targeting isn't a footnote to the marketing plan, but a second decision point...

Kamya Elawadhi

THOUGHT LEADERSHIP

Holding Pharma Tech to the Highest Possible Standards

Written by Natalie Mancuso, this piece explores how pharma can embrace AI and precision...

Natalie Mancuso

THOUGHT LEADERSHIP

Harnessing the AI Mandate in Pharma Marketing

Three considerations that determine whether an AI mandate becomes an advantage or a distraction.

Benjamin Versh

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Healthcare Media Planners Workbook

Introducing A New Framework for Smarter Media Planning

solli

THOUGHT LEADERSHIP

Access Is the Product: How AI Agents Are Changing Pharma Data Infrastructure

PurpleLab’s Colin Jacobsen explores how agentic AI is making complex pharma data more...

Colin Jacobsen

THOUGHT LEADERSHIP

OpenAI Brings ChatGPT Into Epic EHR Workflows

What happens to media strategy when ChatGPT becomes how clinicians navigate the point of...

Richard Springham

THOUGHT LEADERSHIP

The Pharma Media Measurement Manifesto

Introducing the “SOLLI” framework for pharma media measurement.

Andrea Park

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

The Case for In-Person Connections in Pharma Media

In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.

Richard Springham

THOUGHT LEADERSHIP

Do Healthcare Marketers Need a New Operating System?

Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...

solli

THOUGHT LEADERSHIP

When Health Starts in a Chat Window

What 617,000 Copilot health conversations tell us about the next shift in pharma media

Richard Springham

THOUGHT LEADERSHIP

The Hot Flash: Why and How Brands Should Join the Menopause Movement

Menopause is no longer a taboo - it’s a movement.

Carly Kuper

Deep Dives & Thought Leadership in Pharma Media

THOUGHT LEADERSHIP

solli Sessions Live: Conversations from Fierce Pharma Week 2026

solli goes live from Philadelphia, bringing together pharma and healthcare leaders to...

solli

THOUGHT LEADERSHIP

Lauren Guity – solli Sessions Season 4

Lauren Guity, Industry Lead, Microsoft, joins solli Sessions season 4

solli

THOUGHT LEADERSHIP

Andrew Stark – solli Sessions season 4

Andrew Stark, Chief Commercial Officer, PulsePoint, joins solli Sessions season 4

solli

THOUGHT LEADERSHIP

David Grandison Jr. – solli Sessions Season 4

David Grandison Jr. Instructional Technologist / AI Training Strategist (Former Director...

solli

THOUGHT LEADERSHIP

PARTNER INTERVIEW: PulsePoint

How HCP intelligence can sharpen your DTC strategy

Patient Journey Based HCP Targeting

Prioritizing HCPs whose patients are approaching a treatment decision

2028 Budget Planning: Investment Priorities & Trade-offs

12pm - 4pm | May 5, 2027 | Manhattan, NYC

Where to increase or reduce spending, how much to reserve for experimentation and how to secure approval.

Rachel Dyke

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Most Popular Content

TRAINING

The Evolution of Search and Emergence of GEO

This course, developed in Partnership with CMI Media Group, explores how AI is...

solli Tutor

THOUGHT LEADERSHIP

‘They’re Trusting Us With a Lot More’: Inside the Rise of the Pharma Media Agency

Media agencies are staring down personnel, tech and cost challenges. Yet their seat at...

Larry Dobrow

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EVENTS

CONTENT – solli Summit 2026

Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.

Clare Springham

EXPLORE NOW

THOUGHT LEADERSHIP

Can Pharma Media Build a Common Measurement Language?

Pharma media agency and tech leaders weigh in.

Andrea Park