PARTNER INTERVIEW: Healio
How AI Is Reshaping HCP Engagement and What It Means for Pharma Media
In this Partner Interview, sponsored by Healio, Rich Springham speaks with Anthony Manson, Chief Innovation Officer at Healio, about how AI is changing the way healthcare professionals discover, consume and engage with medical information, and what that shift means for pharma marketers.
With HCP adoption of AI accelerating despite ongoing concerns around trust and accuracy, the conversation explores the growing importance of credible information, privacy and understanding clinical intent. Anthony also discusses how Healio is responding through tools including Healio AI and Healio AIQ, and the opportunities emerging from deeper insight into the questions physicians are asking.
As traditional digital journeys evolve, marketers will need to look beyond clicks and impressions towards intent, intelligent orchestration and more personalised engagement. From GEO and AEO to AI agents, Anthony explores what brands should prioritise now and how AI could ultimately make HCP engagement more useful, efficient and relevant.
