Will All Digital Media Content Need To Be Accessible Conversationally?

The advent of Large Language Models (LLMs) and conversational interfaces has significantly transformed how people find, consume & engage with information. Originating from voice-activated virtual assistants like Siri and Alexa through to sophisticated multi-modal chatbots used in customer service and now into conversational generative AI image and text creation, the shift towards conversational interactions between consumers and technology is indisputable.

This has driven a rapid change in what users expect from their digital experiences. This trend is only growing more popular, and when expanded, it begs the question: Will all digital media content need to be accessible conversationally?

Within solli’s industry, the global pharma media space, this is no different as an enormous amount of content is developed and delivered to physicians and patients each day from both pharmaceutical manufacturers and digital platforms.

We explore how expectations may be shifting and what media content producers should be thinking about doing.

The Rise of Conversational Interfaces

Quickly taking a step back; conversational interfaces are designed to mimic human conversation, making interactions with digital platforms more intuitive and engaging. The uptake of these interfaces has been driven by advancements in artificial intelligence, particularly in natural language processing (NLP). To give a guide on the scale, ChatGPT, the most popular of these, has 180 million users and 100 million...