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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

From Print to Prompts in Pharma Media
A journey through what 'media' has meant within pharma, and what the future may hold.
Richard Springham
WEBINAR 2: Next POC Media – a solli x Doceree Webinar Series
Webinar 2: The Blueprint for Success – Crafting a Winning POC Media Strategy
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The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
Matt Holland – solli sessions Season 3
Chief Operating Officer, Healio
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
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Point of Care Media is Essential – Not Optional
Engaging Patients, Caregivers, and HCPs at the Moment That Matters Most
Christine Mormile
6 Trends You Can’t Afford to Miss in Pharma Media
Insights straight from C-suite conversations with pharma’s leading brands, agencies,...
Richard Springham
WEBINAR 1: Next POC Media – a solli x Doceree Webinar Series
Webinar 1: Next POC Media: A solli x Doceree webinar series
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A Digital Experience Where Physicians Expect It 
Making the case for endemic environments in HCP media
Rich Russey
Healthier Health Comms with a Wholesome Data Diet
A recipe for brand health in marketing
Paulo Coelho Mendes
Don’t Buy For Me, Argentina
Why International Media Agencies Bring Added Value
Steve Simmonds
Navigating U.S. Privacy Laws in 2025 for Pharma Media
Throtle's Jonathon McLeod dives into the intricacies of the US Privacy Laws today & tomorrow
Jonathan McLeod
The Power of Three
Achieving Healthcare Communication Alchemy in 2025
Richard Rowe
Meta’s Policy Shift: What It Means for Health & Charity Advertising
New restrictions are changing how tracking works - here’s how to adapt and optimize...
Helena Taylor
What is a Media Ecosystem and why should I care?
Effectively Interrogating the Pharmaceutical Marketer’s Media Ecosystem
Scott Grenz
Is AI Crawling Your Pharma Website?
How to Check and Why It Matters
Aimee Talbot
Taking Down the Wall in Retail Media
Retail Media Moves Towards Data Self-Service
Jacob Harrison
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