THOUGHT LEADERSHIP
Solli Logo

Media Mastery: Essential deep-dives into critical areas for pharma media professionals

Save to My.SolliSave to My.Solli
From Reactive to Proactive HCP Engagement
THOUGHT LEADERSHIP
From Reactive to Proactive HCP Engagement
How AI-Enabled Engagements Can Change the Fundamentals of Pharma Media
Kamya Elawadhi
Save to My.SolliSave to My.Solli
US Pharma Media at the Crossroads
THOUGHT LEADERSHIP
US Pharma Media at the Crossroads
Taking Stock of 2025 While Sitting in the Waiting Room for 2026
Scott Grenz
Save to My.SolliSave to My.Solli
The Prompt Report: What Pharma Media Needs to Know
THOUGHT LEADERSHIP
The Prompt Report: What Pharma Media Needs to Know
From Research to Reality: Harnessing the Science of Prompting in Pharma Media
Richard Springham
Save to My.SolliSave to My.Solli
Obesity Treatment Challenges and Opportunities: A Data-Driven Approach for Pharma
THOUGHT LEADERSHIP
Obesity Treatment Challenges and Opportunities: A Data-Driven Approach for Pharma
M3 MI’s therapeutic area report, Marketing & Media Intelligence for the Obesity Market
Daniel Lynch
TRAINING
Save to My.SolliSave to My.Solli
Point of Care Advertising in the EHR Workflow
TRAINING
Point of Care Advertising in the EHR Workflow
This course, developed in partnership with OptimizeRx, explores how pharmaceutical...
solli Tutor
Save to My.SolliSave to My.Solli
Operationalizing Campaign Measurement Beyond Vanity Metrics
TRAINING
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
solli Tutor
Save to My.SolliSave to My.Solli
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
TRAINING
Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
solli Tutor
Save to My.SolliSave to My.Solli
The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
Save to My.SolliSave to My.Solli
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma Media Jargon & Acronyms Explained
TRAINING
Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
solli Tutor
Save to My.SolliSave to My.Solli
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
What is Rx Media
TRAINING
What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
solli Tutor
Save to My.SolliSave to My.Solli
EHR and Health System Integration
THOUGHT LEADERSHIP
EHR and Health System Integration
An inside look at how EHR and health system integration are transforming healthcare...
Joey Cohen
Save to My.SolliSave to My.Solli
WEBINAR 5: Next POC Media – a solli x Doceree Webinar Series
THOUGHT LEADERSHIP
WEBINAR 5: Next POC Media – a solli x Doceree Webinar Series
Webinar 5: Insights to Impact: Mastering Data-Driven Decision Making in Point-of-Care...
solli
Save to My.SolliSave to My.Solli
The ROI Multiplier Hiding in Your Marketing Budget
THOUGHT LEADERSHIP
The ROI Multiplier Hiding in Your Marketing Budget
The one investment pharmaceutical marketers can make that will deliver multiples on ROI
Scott Grenz
Save to My.SolliSave to My.Solli
Game on! Untapped opportunities in eSports & Women’s Basketball
THOUGHT LEADERSHIP
Game on! Untapped opportunities in eSports & Women’s Basketball
How can pharma brands harness these two thriving arenas?
Charlene Polite Corley
EVENTS
Save to My.SolliSave to My.Solli
Innovation in 2026 – a solli Roundtable
On Demand
EVENTS
Innovation in 2026 – a solli Roundtable
March 24, 2026 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
solli
WATCH NOW
Save to My.SolliSave to My.Solli
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
On Demand
EVENTS
solli x Doceree – Do Healthcare Marketers Need a New Operating System?
March 20, 2026 | Manhattan, NYC
Bringing together leaders from seven of the industry’s leading healthcare agencies to explore the challenges reshaping pharma marketing, from fragmented systems to AI, and what needs to change next.
Clare Springham
WATCH NOW
Save to My.SolliSave to My.Solli
CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
Save to My.SolliSave to My.Solli
AGENDA – solli summit 2026
On Demand
EVENTS
AGENDA – solli summit 2026
March 25, 2026 Manhattan, NYC
solli Summit 2026 brought together 300 of the brightest minds in pharma media to collaborate, celebrate, and elevate the future of the industry.
Dan Coe
See Full Agenda
Save to My.SolliSave to My.Solli
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
On Demand
EVENTS
Beyond the Script: a webinar series in partnership with Medscape, PulsePoint & WebMD
Data-Driven Strategies to Engage Professionals & Patients
solli
WATCH NOW
Save to My.SolliSave to My.Solli
Preparing for 2026 – a solli Roundtable
On Demand
EVENTS
Preparing for 2026 – a solli Roundtable
October 9, 2025 | Manhattan, NYC
Watch how industry leaders are preparing for 2026 and beyond through trust, intelligence, and human-centered innovation.
Clare Springham
WATCH NOW
Save to My.SolliSave to My.Solli
Rethinking HCP Engagement
THOUGHT LEADERSHIP
Rethinking HCP Engagement
Rethinking HCP Engagement: The Strategic Power of Next Best Engagement
Rich Russey
Save to My.SolliSave to My.Solli
WEBINAR 4: Next POC Media – a solli x Doceree Webinar Series
THOUGHT LEADERSHIP
WEBINAR 4: Next POC Media – a solli x Doceree Webinar Series
Webinar 4: Compliance and Confidence - Navigating the Regulatory Landscape of POC...
solli
Save to My.SolliSave to My.Solli
What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?
THOUGHT LEADERSHIP
What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?
Search is changing. As generative AI tools become more common, traditional SEO is no longer enough
Tom Vaughton
Save to My.SolliSave to My.Solli
Don’t Get AI-Washed
THOUGHT LEADERSHIP
Don’t Get AI-Washed
5 Questions to Make AI Work For You
solli
NEWS
Save to My.SolliSave to My.Solli
Snapchat Rolls Out New Format for Pharma Ads
NEWS
Snapchat Rolls Out New Format for Pharma Ads
Pharma marketers can now attach multiple calls to action to a branded ad.
solli
Save to My.SolliSave to My.Solli
Pulse Health Unveils Precision HCP Digital Ad Platform
NEWS
Pulse Health Unveils Precision HCP Digital Ad Platform
Pulse Media is aimed at integrating media activation into the company’s existing...
solli
Save to My.SolliSave to My.Solli
Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
NEWS
Nielsen Pays $2.15B for DoubleVerify to Bolster Media Intelligence Offering
The deal underscores the importance of verifying media quality, efficacy and outcomes in...
solli
Save to My.SolliSave to My.Solli
IAB Introduces Framework for Measuring Brands’ AI Visibility
NEWS
IAB Introduces Framework for Measuring Brands’ AI Visibility
The trade group has developed the ‘4 Ps of AI visibility.’
solli
Save to My.SolliSave to My.Solli
What the EU’s New AI Regulations Mean for Pharma Media
NEWS
What the EU’s New AI Regulations Mean for Pharma Media
The transparency guidelines, now in effect, represent a major opportunity to build trust.
solli
Save to My.SolliSave to My.Solli
HealthNext 2026: PulsePoint Debuts Agentic AI Platform
NEWS
HealthNext 2026: PulsePoint Debuts Agentic AI Platform
The launch capped off a day filled with discussions about AI in health and pharma media.
Andrea Park
Save to My.SolliSave to My.Solli
Innovations in Content Delivery
THOUGHT LEADERSHIP
Innovations in Content Delivery
Meeting Patients and Providers Where They Are
Joey Cohen
Save to My.SolliSave to My.Solli
Patients Increasingly Value Healthcare Television Ads
THOUGHT LEADERSHIP
Patients Increasingly Value Healthcare Television Ads
Amid Regulatory Headwinds This Trend Continues to Grow
Daniel Lynch
Most Popular Content
Save to My.SolliSave to My.Solli
Pharma Media in Cannes 2026
NEWS
Pharma Media in Cannes 2026
Reflections from the leaders shaping the future of healthcare marketing.
solli
Save to My.SolliSave to My.Solli
CONTENT – solli Summit 2026
On Demand
EVENTS
CONTENT – solli Summit 2026
Dive into the post-event report, highlights video and photos from solli Summit 2026, where 300 of the brightest minds in pharma media came together in March 2026.
Clare Springham
EXPLORE NOW
Save to My.SolliSave to My.Solli
The Evolution of Search and Emergence of GEO
TRAINING
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
solli Tutor
Save to My.SolliSave to My.Solli
‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
NEWS
‘Here For It All’: Victoria Takala Solves for Strategy, Mentorship and Change
A fortuitous encounter paved the way for Takala’s arrival in pharma media. Now, as one...
Larry Dobrow