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Media Mastery: Essential deep-dives into critical areas for pharma media professionals

The Power of 360° Health Media Campaigns
Exploring the impact of integrated media strategies across patient and physicians
Rich Russey
5 Ways to Re-think Display Advertising in Pharma Media
Highlights from the recent Lumen, Brand Metrics, and Havas whitepaper on the role of...
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The Future of Point of Care
Evolving Toward Smarter, Connected Solutions
Joey Cohen
From Print to Prompts in Pharma Media
A journey through what 'media' has meant within pharma, and what the future may hold.
Richard Springham
WEBINAR 2: Next POC Media – a solli x Doceree Webinar Series
Webinar 2: The Blueprint for Success – Crafting a Winning POC Media Strategy
solli
From Silos to Synergy: Integrating DTC and HCP Messaging
Connecting Patient and Provider Communications for Authentic Engagement
Sponsored by Health Union
Baron Harper – solli sessions Season 2
Join Baron Harper, Senior Director at The Trade Desk, in this episode of solli Session,...
solli
Point of Care Media is Essential – Not Optional
Engaging Patients, Caregivers, and HCPs at the Moment That Matters Most
Christine Mormile
Pharma Media Needs Its Own Brat Summer: Here’s Why and How
Embracing authenticity, speed, and cultural relevance in modern pharma media
Richard Springham
Unlocking Hispanic American CTV Insights
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, recently published a report titled ‘Inclusive Screen Part 2: Hispanic...
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Spotify’s 2024 Podcast Trends & Pharma’s Opportunity
What are the key trends in podcasting, and how can pharma brands harness these in their media plans?
solli
Bot or not: Measuring email metrics in a bot-inflated world
Measuring email opens after iOS 15 has been a challenge, and there are more challenges ahead as email clicks are rapidly inflated by email security bots....
Caleb Freeman
Personalisation vs. Adaptation in International Pharma
Its about to get personal... How best to connect with your audience in International Pharma
Richard Rowe
IAB’s PAIR brings new HCP media opportunities
What is the PAIR protocol and how can it be used by HCP media planners?
Tom Hespos
The Final Frontier: Harnessing Paid Media in Medical Affairs
Why international pharma teams should harness paid media
Richard Rowe
Towards A Remedy for Pharma’s Signal Loss
The trend of the year in advertising circles goes beyond the on/off imminent demise of...
Ryan Lee
The Data to Make Things Interesting
How Bringing Fresh Data Into The Conversation Helps Brands Sidestep Promo Fatigue
Paulo Coelho Mendes
The Future of Health Info on YouTube
YouTube recently launched the Health Creator Community, a new initiative designed to support health organizations and healthcare professionals (HCPs) in...
Richard Springham
The 5 Principles of Growth in B2B Marketing
 solli dives into The B2B Institute's report and explores its implications for the global pharma media industry.
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Mastering Local SEO for Healthcare and Pharma Websites
Optimizing for local search to drive traffic and conversions effectively.
Tom Vaughton
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