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Inside the Boardroom: Exploring key conversations shaping the pharma media industry

The Precarious Balance of Flexibility and Planning in Pharma Media
An exploration of how to navigate a dynamic media world in pharma
Richard Springham
Global Wins, Local Woes
The Hidden Cost of Global Media Agency Wins: Why Local Teams Often Pay the Price
Richard Springham
Pharma Marketing Hits Its AI Inflection Point in 2026
11 industry leaders on what's real, what's hype, and what's next
Jason Lotkowictz
Dr. David C. Rhew – solli sessions Season 3
Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...
solli
The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
Matt Holland – solli sessions Season 3
Chief Operating Officer, Healio
solli
Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
The Field of Dreams: How to Maximise Your Content Investments
Build it and they will come? Not quite...
Richard Rowe
Finding the Human Element Amid the Algorithms
The programmatic buying and selling of health media is, ultimately, steered by the humans...
Larry Dobrow
Pharma Media Needs Its Own Brat Summer: Here’s Why and How
Embracing authenticity, speed, and cultural relevance in modern pharma media
Richard Springham
RFP or Targeted Negotiation?
What is the difference, and why is it important to clarify?
Richard Springham
From Expert to Leader
From Master Problem Solver to Inspiring Greatness in Others
Richard Atherton
The 5 Principles of Growth in B2B Marketing
 solli dives into The B2B Institute's report and explores its implications for the global pharma media industry.
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The Rise of Publisher In-Housing
How Publishers' Diversifications Are Quietly Shaking Up the Agency Balance
Richard Springham
The Agency Pitch Team Illusion
solli explores how to avoid the agency pitch team illusion
Richard Springham
The Shifting Landscape of International Pharma Media Agencies
Overview of the Shifting Pharma Media Landscape Over the past five years, there has been a noticeable transformation in the landscape of international (ex-US)...
Richard Springham
7 Easy Ways To Get The Best From Your Media Agency
Navigating the complex landscape of pharmaceutical media demands a harmonious partnership...
Richard Springham
Mastering the Media Boardroom
Strategies for Elevating Pharma Media in C-Suite Conversations
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