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Inside the Boardroom: Exploring key conversations shaping the pharma media industry

Misinformation and Marginalization
What does Meta’s DEI Rollback mean for Pharma Media?
solli
The Emotional Intelligence Era in Pharma Media
In the evolution of pharma media the first chapters would narrate the story of formats, placements, and visibility. Ads in medical journals, prime-time TV...
Richard Springham
Navigating Pharmaceutical Marketing to Patients in an Evolving Privacy Landscape
Adapting Strategies for Compliance and Effective Patient Outreach Amid Expanding State...
Jane Wojcik
Healthcare Marketing’s Next Frontier Requires Better Data Infrastructure
It's time for a smarter foundation
Sponsored by DeepIntent
The Growth Ceiling of Precision Marketing
How Advanced Practice Professionals Are Redefining Reach, ROI, and Prescriber Influence
Sponsored by epocrates
Debunking the 5 Biggest Myths About Community-Based Advertising
Health Union debunks the five biggest myths holding pharma marketers back, from concerns...
Sponsored by Health Union
The Hot Flash: Why and How Brands Should Join the Menopause Movement
Menopause is no longer a taboo - it’s a movement.
Carly Kuper
Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
Healthcare Privacy and Compliance Trends in US Digital and Programmatic Marketing for 2025
Where are we today, and where will we go throughout 2025?
Jonathan McLeod
The Precarious Balance of Flexibility and Planning in Pharma Media
An exploration of how to navigate a dynamic media world in pharma
Richard Springham
Global Wins, Local Woes
The Hidden Cost of Global Media Agency Wins: Why Local Teams Often Pay the Price
Richard Springham
The Field of Dreams: How to Maximise Your Content Investments
Build it and they will come? Not quite...
Richard Rowe
Finding the Human Element Amid the Algorithms
The programmatic buying and selling of health media is, ultimately, steered by the humans...
Larry Dobrow
Pharma Media Needs Its Own Brat Summer: Here’s Why and How
Embracing authenticity, speed, and cultural relevance in modern pharma media
Richard Springham
RFP or Targeted Negotiation?
What is the difference, and why is it important to clarify?
Richard Springham
From Expert to Leader
From Master Problem Solver to Inspiring Greatness in Others
Richard Atherton
The 5 Principles of Growth in B2B Marketing
 solli dives into The B2B Institute's report and explores its implications for the global pharma media industry.
solli
The Rise of Publisher In-Housing
How Publishers' Diversifications Are Quietly Shaking Up the Agency Balance
Richard Springham
The Agency Pitch Team Illusion
solli explores how to avoid the agency pitch team illusion
Richard Springham
The Shifting Landscape of International Pharma Media Agencies
Overview of the Shifting Pharma Media Landscape Over the past five years, there has been a noticeable transformation in the landscape of international (ex-US)...
Richard Springham
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