Solli Logo

Latest News from Around the Pharma Media World

ixlayer Launches Direct-to-Patient Platform ‘ixEngage’
Healthcare technology company ixlayer has introduced a new platform called ‘ixEngage,’ designed to streamline pharma companies’ ability to connect with...
solli
DeepIntent and Everyday Health Group Announce Partnership
DeepIntent and Everyday Health Group (EHG) have entered into a strategic partnership...
solli
Health Union Acquires Adfire Health
Health Union has announced the acquisition of Adfire Health, a company specializing in...
solli
Throtle Introduces Healthcare Identity Platform ‘Ignition’
Throtle, a healthcare identity services provider, has announced the launch of its new...
solli
Doceree Achieves HIPAA Certification
Doceree, a leader in healthcare programmatic advertising, recently announced its...
solli
Health Union Launches ILLUMINÉ
Health Union has introduced the ILLUMINÉ data engine, a new tool designed to improve...
solli
IPG Launches Mediabrands Health
Interpublic Group (IPG) has announced the launch of Mediabrands Health, a new Center of Excellence (COE) within its Mediabrands division. This initiative aims...
solli
Formedics Acquires AMC Media Group
Formedics, a leading healthcare professional (HCP) community and engagement platform, has...
solli
What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?
Search is changing. As generative AI tools become more common, traditional SEO is no...
Tom Vaughton
Don’t Get AI-Washed
5 Questions to Make AI Work For You
solli
The Evolving Role of AI Assistants in Healthcare and Pharma Media
AI assistants are reshaping healthcare by supporting clinical decisions and opening new...
Anthony S. Manson
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma’s guide to media agency models
Getting the right partner is important, but implementing the best commercial model for that partnership is even more so!
Richard Springham
PARTNER INTERVIEW: InStep Health
Dan Wilmer discusses the launch of EHR Copay Support™ to boost medication adherence
Sponsored by InStep Health
Innovations in Content Delivery
Meeting Patients and Providers Where They Are
Joey Cohen
Perplexity Ventures into Advertising
What is the new model, and what opportunities does this open for Pharma media?
solli
The $1trn year: WARC’s latest Global Ad Spend Outlook
As the global advertising landscape undergoes rapid consolidation, the pharma media sector is poised for significant changes. A recent WARC report, Global Ad...
solli
Adelaide Acquires Rita
Adelaide, a leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction....
solli
Elevating Campaigns with ‘Promise to the Customer’ Strategy
LinkedIn's B2B Institute & WARC Partner to Dive Deeply into PTTC Campaigns
solli
Healthcasts Introduces Update to Clinician Collaboration and Research Tool
ConsensusMD Harnesses AI in Latest Update
solli
Gaming Industry’s Financial Milestone: A $200BN Opportunity
Exploring the Untapped Potential for Pharma in a Booming Gaming Market
solli
Most Popular Content