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Latest News from Around the Pharma Media World

10 Health and Self-Care Trends Shaping 2025
A Look at the Future of Wellness
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Insights into YouTube’s Why We Watch 2.0: Understanding the Modern Viewer
4 key lessons for using video within pharma media
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Insights into Mintel’s 2025 Global Consumer Trends
3 key global trends for pharma media to recognize
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OOH Advertising Revenue in US Reaches Record High in Q3 2024
OOH remains a key pillar in the omnichannel mix
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Agency Remuneration Reset: Insights from the WFA-MediaSense Report
Evolving remuneration models to align with performance, technology, and accountability
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*NEW LAUNCH* Introducing solli Events
Your Go-To Hub for Transformative Pharma Media Conversations
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Growing Ad Budgets for Hispanic and Multicultural Media: 2025 Forecast
As brands increasingly recognize the importance of multicultural audiences, particularly...
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Kantar’s Q3 2024 Insights into VoD Trends
Kantar’s Q3 2024 Entertainment on Demand (EoD) report reveals a notable surge in sports...
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Navigating Pharmaceutical Marketing to Patients in an Evolving Privacy Landscape
Adapting Strategies for Compliance and Effective Patient Outreach Amid Expanding State...
Jane Wojcik
Healthcare Marketing’s Next Frontier Requires Better Data Infrastructure
It's time for a smarter foundation
Sponsored by DeepIntent
The Growth Ceiling of Precision Marketing
How Advanced Practice Professionals Are Redefining Reach, ROI, and Prescriber Influence
Sponsored by epocrates
Debunking the 5 Biggest Myths About Community-Based Advertising
Health Union debunks the five biggest myths holding pharma marketers back, from concerns...
Sponsored by Health Union
The Hot Flash: Why and How Brands Should Join the Menopause Movement
Menopause is no longer a taboo - it’s a movement.
Carly Kuper
Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
MediaSense Acquires R3
MediaSense, a UK-based marketing consultancy, has announced its acquisition of R3, a...
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US TV Insights from iSpot.tv’s Jan-Aug 2024 Pharma Ad Trends Report
Pulling out ad spend trends, creative approaches, and media strategies within US TV
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Minds + Assembly Continues Acquisition Trail with Awaken Interactive
Minds + Assembly has announced the acquisition of Awaken Interactive, a healthcare digital marketing agency specializing in digital media, paid and web...
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Catching the Professional Eye: How CTV is Reshaping B2B Advertising
In today’s increasingly fragmented media landscape, reaching decision-makers where they...
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Space & Time Targets Expansion with New Investment from Datawrkz
Independent UK growth marketing agency Space & Time, with a growing global pharma...
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Better, Bolder B2B Branding: Key Insights from LinkedIn’s B2B Institute
Highlights from LinkedIn’s B2B Institute Research on Unlocking the Potential of B2B...
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