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Latest News from Around the Pharma Media World

PulsePoint & Flora Health Partner
Exclusive integration aims to bring scalable, governed HCP engagement deeper into...
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Lacrosse, Reindeer Moss and Early-Career Pivots: Lindsay Lare’s Unconventional Path to Data...
The recent Flora Health arrival talks platforms and her near-detours to design and...
Larry Dobrow
Healthcasts Report Warns AI Hype May Obscure Clinical Risks
New research suggests clinicians continue to rely on human judgment over machine output in complex care decisions.
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Introducing the First Annual solli x PatientPoint Point of Care Survey
The Continuing Evolution of the Point of Care Channel
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PurpleLab Launches Self-Service Campaign Measurement Platform
A new end-to-end measurement solution aimed at faster, transparent healthcare advertising...
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What the First Wave of solli Elevate Honorees Tells Us About the Future of Pharma Media
Here’s the inside story of how 12 young leaders are elevating pharma media to new...
Larry Dobrow
IAB Europe Releases Pan-European Study on Addressability and Measurement
Examining how advertisers, agencies, publishers, and ad tech providers are adopting addressability and privacy-first measurement solutions.
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3 FREE Months of solli Training for Job Seekers
Supporting professionals in transition to build skills, stay sharp, and stand out
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Pharma Marketing Hits Its AI Inflection Point in 2026
11 industry leaders on what's real, what's hype, and what's next
Jason Lotkowictz
Dr. David C. Rhew – solli sessions Season 3
Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...
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The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
Matt Holland – solli sessions Season 3
Chief Operating Officer, Healio
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Medscape Unveils New Clinical AI Platform
Aa new medical-grade generative-AI platform delivering evidence-based, specialty-specific...
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‘One Foot in the Unknown’: epocrates Product Guru Michelle Berg Looks Ahead
After honing her product-development chops at Hearst and Shoppable, Berg is helping steer...
Larry Dobrow
Impiricus tops Deloitte North America Technology Fast 500
AI-powered HCP engagement company tops North America’s Fast 500
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Rethinking the POC Marketing Mix
Traditional Marketing Mix Models May Undervalue Point-of-Care Impact by 4x
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Impiricus Introduces ‘Ascend’
An AI Platform Aimed at Streamlining Physician–Pharma Communication
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‘Quarterback of the Sales Lifecycle’: Andrew Weintraub and the Case for Client Success 
After building the client success function at Mesmerize, Weintraub has turned his...
Larry Dobrow
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