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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

MAGNA releases March 2024 US Advertising Forecast
MAGNA’s March 2024 US Advertising Forecast presents an optimistic outlook for the US advertising market, projecting a robust growth of +9% this year,...
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Stanford Medicine Innovates with AI to Enhance Patient Communications
A recent initiative at Stanford Medicine has demonstrated the power of artificial...
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WEBINAR 4: Next POC Media – a solli x Doceree Webinar Series
Webinar 4: Compliance and Confidence - Navigating the Regulatory Landscape of POC...
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PulsePoint Boosts Kyowa Kirin Campaign Performance
Dentsu Health Uses PulsePoint’s Clinically Driven Adaptive Optimization™ to Boost HCP...
Sponsored by PulsePoint
What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?
Search is changing. As generative AI tools become more common, traditional SEO is no longer enough
Tom Vaughton
Don’t Get AI-Washed
5 Questions to Make AI Work For You
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The Evolving Role of AI Assistants in Healthcare and Pharma Media
AI assistants are reshaping healthcare by supporting clinical decisions and opening new...
Anthony S. Manson
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma’s guide to media agency models
Getting the right partner is important, but implementing the best commercial model for that partnership is even more so!
Richard Springham
The Check Up with Google Health 2024 – Unveiling the Future
“The Check Up with Google Health 2024” session recently provided a detailed look at Google’s healthcare initiatives. Below, we summarize the...
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Apple Vision Pro Ushers in New Era for Health App Development
Apple’s recent unveiling of the Vision Pro and its operating system, visionOS, marks a significant milestone in the intersection of technology and...
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Klick Health Unveils AI-Driven Social Media Tool for Pharma
Klick Health has released the Klick Comment Moderator+AI (KCM+AI), which introduces artificial intelligence capabilities to its existing social media comment...
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AHA Report on AI in Cardiology
In a ground-breaking scientific statement from the American Heart Association, the power...
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McKinsey report: Generative AI in Pharma
The report by McKinsey, titled ‘Generative AI in the Pharmaceutical Industry:...
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