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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

TikTok Partners with WHO to Combat Mental Health Stigma and Misinformation
TikTok contributes a combination of cash and ad credits to this partnership
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Microsoft Expands AI Capabilities with Bing Generative Search and Copilot Daily
AI tools focused on enhanced search features and compensation to publishers for content...
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Stop Focusing on the Twenty Percent
The overlooked power of in-store experiences in a digital age
Jacob Harrison
Michele Sirkin – solli sessions Season 3
Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...
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The Next Era of Emotional Intelligence in Pharma Media
Where Technology Scales Emotion and Meaning Drives Performance
Richard Springham
Pharma Marketing Hits Its AI Inflection Point in 2026
11 industry leaders on what's real, what's hype, and what's next
Jason Lotkowictz
Dr. David C. Rhew – solli sessions Season 3
Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...
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The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
AI and Privacy Take Center Stage: Insights from the 2024 Mediaocean H2 Pharma and Healthcare Market...
solli’s take on the evolving trends in pharma media, from AI advancements to privacy concerns
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Google Ads: AI Innovation Day 2024 – solli’s Take for Pharma Media
Highlighting Google Ads' recent announcements and their potential impact on pharma media
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MAGNA Raises 2024 U.S. Ad Spend Forecast
Highlights Growth in Pharma and Health Sectors
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Relevate Health Acquires Pharma and Life Sciences Unit from Level Ex
Expanding its Gaming-Based Physician Engagement
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AMC Networks and PulsePoint Partner
AMC Networks has announced a partnership with PulsePoint to bring programmatic buying to...
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ixlayer Launches Direct-to-Patient Platform ‘ixEngage’
Healthcare technology company ixlayer has introduced a new platform called ‘ixEngage,’ designed to streamline pharma companies’ ability to connect with...
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DeepIntent and Everyday Health Group Announce Partnership
DeepIntent and Everyday Health Group (EHG) have entered into a strategic partnership...
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Health Union Acquires Adfire Health
Health Union has announced the acquisition of Adfire Health, a company specializing in...
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Throtle Introduces Healthcare Identity Platform ‘Ignition’
Throtle, a healthcare identity services provider, has announced the launch of its new...
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Doceree Achieves HIPAA Certification
Doceree, a leader in healthcare programmatic advertising, recently announced its...
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Health Union Launches ILLUMINÉ
Health Union has introduced the ILLUMINÉ data engine, a new tool designed to improve...
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IPG Launches Mediabrands Health
Interpublic Group (IPG) has announced the launch of Mediabrands Health, a new Center of Excellence (COE) within its Mediabrands division. This initiative aims...
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