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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

DeepIntent and Everyday Health Group Announce Partnership
DeepIntent and Everyday Health Group (EHG) have entered into a strategic partnership...
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Health Union Acquires Adfire Health
Health Union has announced the acquisition of Adfire Health, a company specializing in...
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Patients Increasingly Value Healthcare Television Ads
Amid Regulatory Headwinds This Trend Continues to Grow
Daniel Lynch
Going Beyond Copay Cards with EHR-Integrated Copay Support
Closing the gap between copay programs and true affordability
Sponsored by InStep Health
WEBINAR 3: Next POC Media – a solli x Doceree Webinar Series
Webinar 3: Tech-Enabled Transformation - POC Media in the Digital Era
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Cracking China’s HCP Code: What Global Pharma Must Master in 2025
From Reach to Relevance: Winning in China’s HCP Media Maze
Seowseng Tay
Connected Communities in an AI World
Where AI Meets Authentic Human Connection
Sponsored by Health Union
The Future of Point of Care
Evolving Toward Smarter, Connected Solutions
Joey Cohen
Throtle Introduces Healthcare Identity Platform ‘Ignition’
Throtle, a healthcare identity services provider, has announced the launch of its new...
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Doceree Achieves HIPAA Certification
Doceree, a leader in healthcare programmatic advertising, recently announced its...
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Health Union Launches ILLUMINÉ
Health Union has introduced the ILLUMINÉ data engine, a new tool designed to improve...
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IPG Launches Mediabrands Health
Interpublic Group (IPG) has announced the launch of Mediabrands Health, a new Center of Excellence (COE) within its Mediabrands division. This initiative aims...
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Formedics Acquires AMC Media Group
Formedics, a leading healthcare professional (HCP) community and engagement platform, has...
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Perplexity Ventures into Advertising
What is the new model, and what opportunities does this open for Pharma media?
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The $1trn year: WARC’s latest Global Ad Spend Outlook
As the global advertising landscape undergoes rapid consolidation, the pharma media sector is poised for significant changes. A recent WARC report, Global Ad...
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Adelaide Acquires Rita
Adelaide, a leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction....
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Elevating Campaigns with ‘Promise to the Customer’ Strategy
LinkedIn's B2B Institute & WARC Partner to Dive Deeply into PTTC Campaigns
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Healthcasts Introduces Update to Clinician Collaboration and Research Tool
ConsensusMD Harnesses AI in Latest Update
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Gaming Industry’s Financial Milestone: A $200BN Opportunity
Exploring the Untapped Potential for Pharma in a Booming Gaming Market
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LinkedIn Invites Brands to Sponsor User-Generated Newsletters
LinkedIn is extending the opportunity for brands to sponsor user-generated newsletters,...
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