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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

AI and Privacy Take Center Stage: Insights from the 2024 Mediaocean H2 Pharma and Healthcare Market...
solli’s take on the evolving trends in pharma media, from AI advancements to privacy concerns
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Google Ads: AI Innovation Day 2024 – solli’s Take for Pharma Media
Highlighting Google Ads' recent announcements and their potential impact on pharma media
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What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?
Search is changing. As generative AI tools become more common, traditional SEO is no...
Tom Vaughton
Don’t Get AI-Washed
5 Questions to Make AI Work For You
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The Evolving Role of AI Assistants in Healthcare and Pharma Media
AI assistants are reshaping healthcare by supporting clinical decisions and opening new...
Anthony S. Manson
PREMIUM CONTENT ✦ PREMIUM CONTENT ✦
Pharma’s guide to media agency models
Getting the right partner is important, but implementing the best commercial model for that partnership is even more so!
Richard Springham
PARTNER INTERVIEW: InStep Health
Dan Wilmer discusses the launch of EHR Copay Support™ to boost medication adherence
Sponsored by InStep Health
Innovations in Content Delivery
Meeting Patients and Providers Where They Are
Joey Cohen
MAGNA Raises 2024 U.S. Ad Spend Forecast
Highlights Growth in Pharma and Health Sectors
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Relevate Health Acquires Pharma and Life Sciences Unit from Level Ex
Expanding its Gaming-Based Physician Engagement
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AMC Networks and PulsePoint Partner
AMC Networks has announced a partnership with PulsePoint to bring programmatic buying to...
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ixlayer Launches Direct-to-Patient Platform ‘ixEngage’
Healthcare technology company ixlayer has introduced a new platform called ‘ixEngage,’ designed to streamline pharma companies’ ability to connect with...
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DeepIntent and Everyday Health Group Announce Partnership
DeepIntent and Everyday Health Group (EHG) have entered into a strategic partnership...
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Health Union Acquires Adfire Health
Health Union has announced the acquisition of Adfire Health, a company specializing in...
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Throtle Introduces Healthcare Identity Platform ‘Ignition’
Throtle, a healthcare identity services provider, has announced the launch of its new...
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Doceree Achieves HIPAA Certification
Doceree, a leader in healthcare programmatic advertising, recently announced its...
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Health Union Launches ILLUMINÉ
Health Union has introduced the ILLUMINÉ data engine, a new tool designed to improve...
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IPG Launches Mediabrands Health
Interpublic Group (IPG) has announced the launch of Mediabrands Health, a new Center of Excellence (COE) within its Mediabrands division. This initiative aims...
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Formedics Acquires AMC Media Group
Formedics, a leading healthcare professional (HCP) community and engagement platform, has...
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Perplexity Ventures into Advertising
What is the new model, and what opportunities does this open for Pharma media?
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