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Deep Dives & Thought Leadership in Pharma Media

Pharma Media Needs Its Own Brat Summer: Here’s Why and How
Embracing authenticity, speed, and cultural relevance in modern pharma media
Richard Springham
Claire Knapp – solli sessions Season 1
With a focus on the international pharma media space, this conversation with Claire Knapp...
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Chris Paquette – solli sessions Season 1
This exclusive interview with Chris Paquette dives into the future for client-work,...
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Unlocking Hispanic American CTV Insights
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, recently published a report titled ‘Inclusive Screen Part 2: Hispanic...
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Melissa Gordon-Ring – solli sessions Season 1
Melissa Gordon-Ring - Exploring the new IPG COE, why health media is a smart career...
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Jeremy Schneider – solli sessions Season 1
A deep-dive with Jeremy Schneider into the development of WebMD International over the...
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Impiricus Introduces ‘Ascend’
An AI Platform Aimed at Streamlining Physician–Pharma Communication
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‘Quarterback of the Sales Lifecycle’: Andrew Weintraub and the Case for Client Success 
After building the client success function at Mesmerize, Weintraub has turned his...
Larry Dobrow
Healio Launches Healio AI
Healio Debuts HIPAA-Compliant AI Platform for Clinicians
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Math, art and media: Pfizer’s Julianne O’Connell strikes a professional balance
One of the first arrivals to the company’s in-house measurement team, O’Connell has...
Larry Dobrow
The Pharma Marketing Pulse Report
Health Union & solli partner on a new benchmark study for the industry
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Real Chemistry Acquires Spring & Bond
A strategic investment to expand it's healthcare media capabilities.
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What is the Future of AI/GenAI in Pharma HCP Marketing?
Balancing innovation with empathy, a dive into AI's role in pharma marketing through the...
Anthony S. Manson
Prasad Ghag – solli sessions Season 1
An in-depth conversation with Prasad Ghag covering personal, company, and industry...
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Spotify’s 2024 Podcast Trends & Pharma’s Opportunity
What are the key trends in podcasting, and how can pharma brands harness these in their media plans?
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Susan Dorfman – solli sessions Season 1
An in-depth conversation with Susan Dorfman covering the past, present & future of pharma...
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Bot or not: Measuring email metrics in a bot-inflated world
Measuring email opens after iOS 15 has been a challenge, and there are more challenges ahead as email clicks are rapidly inflated by email security bots....
Caleb Freeman
Personalisation vs. Adaptation in International Pharma
Its about to get personal... How best to connect with your audience in International Pharma
Richard Rowe
RFP or Targeted Negotiation?
What is the difference, and why is it important to clarify?
Richard Springham
IAB’s PAIR brings new HCP media opportunities
What is the PAIR protocol and how can it be used by HCP media planners?
Tom Hespos
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