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Deep Dives & Thought Leadership in Pharma Media

The Power of Three
Achieving Healthcare Communication Alchemy in 2025
Richard Rowe
CP McBee – solli sessions Season 2
Explore the future of pharma media with CP McBee, Senior Sales Director at Microsoft....
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Meta’s Policy Shift: What It Means for Health & Charity Advertising
New restrictions are changing how tracking works - here’s how to adapt and optimize...
Helena Taylor
Personalization in HCP Media
Why Local Insights Matter in Global Advertising Campaigns
Sponsored by CMI Media Group
What is a Media Ecosystem and why should I care?
Effectively Interrogating the Pharmaceutical Marketer’s Media Ecosystem
Scott Grenz
Kenneth Whiteside – solli sessions Season 2
Kenneth Whiteside, Executive Director, Global Marketing Procurement at Merck, sits down...
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Wefra Mediaplus Global Health Launched
New agency aims to streamline global media strategy for pharma and medtech sectors.
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3 Key Media Trends from Nielsen
Exploring their implications for planners in pharma media
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POC’s Moment: Breaking Down the Latest POCMA & M3 MI Report
Charting POC's Growth, and Developing Role within the Omnichannel Mix
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Phreesia Urges Pharma to Rethink Media Privacy Practices
solli digs into the privacy-first report laid out in the latest report
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ixInsights 2025: Unpacking the ixlayer & Ipsos report
A Closer Look at What Patients Expect From Digital Health - and Pharma’s Role in...
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DeepIntent Launches Cortex™
Re-engineering Their DSP for the Healthcare Media Market
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Is AI Crawling Your Pharma Website?
How to Check and Why It Matters
Aimee Talbot
Taking Down the Wall in Retail Media
Retail Media Moves Towards Data Self-Service
Jacob Harrison
AI’s Double-Edged Sword for Pharma Media Publishers
As LLMs reshape digital advertising, how can pharma media publishers harness AI’s...
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David Minkin – solli sessions Season 2
David Minkin, President & GM of epocrates sits down with solli's CEO, Richard Springham...
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6 Take-Outs from Nielsen’s recent 2025/26 Upfronts report
The pharma industry, traditionally reliant on measured, demographic-driven advertising...
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Here, There and Everywhere: The Continuing Proliferation of Points of Care
Larry Dobrow dives into the past, present and future of POC media
Larry Dobrow
Misinformation and Marginalization
What does Meta’s DEI Rollback mean for Pharma Media?
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The Emotional Intelligence Era in Pharma Media
In the evolution of pharma media the first chapters would narrate the story of formats, placements, and visibility. Ads in medical journals, prime-time TV...
Richard Springham
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