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Deep Dives & Thought Leadership in Pharma Media

The Importance of Planning Beyond National Borders
Harnessing Insights from Global Media Vitals™ For Impactful Global Media Strategies
Sponsored by CMI Media Group
23 Free Health Data Tools to Elevate Your Media Strategy
Harness these free tools to gain deeper insights and deliver exceptional media campaigns
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The Agency Pitch Team Illusion
solli explores how to avoid the agency pitch team illusion
Richard Springham
Relic or Renaissance? The Potential Value of Journal Article Reprints
Can e-prints/ reprints find new relevance in today's digital age?
Steve Simmonds
36 DE&I Resources Everyone in Global Pharma Media Must Know
Discover key resources advancing DE&I that can be used within the global pharmaceutical media industry
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Peering into the Programmatic Black Box: A Starter Guide for Pharmaceutical Marketers
An introduction to programmatic and how to choose your partners
Gareth Shaw
PurpleLab Launches Self-Service Campaign Measurement Platform
A new end-to-end measurement solution aimed at faster, transparent healthcare advertising...
solli
What the First Wave of solli Elevate Honorees Tells Us About the Future of Pharma Media
Here’s the inside story of how 12 young leaders are elevating pharma media to new...
Larry Dobrow
IAB Europe Releases Pan-European Study on Addressability and Measurement
Examining how advertisers, agencies, publishers, and ad tech providers are adopting addressability and privacy-first measurement solutions.
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3 FREE Months of solli Training for Job Seekers
Supporting professionals in transition to build skills, stay sharp, and stand out
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Medscape Unveils New Clinical AI Platform
Aa new medical-grade generative-AI platform delivering evidence-based, specialty-specific...
solli
‘One Foot in the Unknown’: epocrates Product Guru Michelle Berg Looks Ahead
After honing her product-development chops at Hearst and Shoppable, Berg is helping steer...
Larry Dobrow
Cortex Media & AuditStar 2024 Media Inflation Insights
A breakdown of key stats from the report and considerations for global pharma media
solli
The Role Media Can Play In Climate Justice
Empowering Change Through Focusing on Sustainable Media Practices
Kristofer Doerfler
Nielsen’s Global Black Audiences Report: A summary for solli
Charlene Polite Corley writes a summary piece for solli on the opportunities for...
Charlene Polite Corley
Extended Reality: How to Navigate 4 Common XR Challenges within Pharma Media
The potential for XR (Extended Reality) – AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality) – technology is both vast and...
Lloyd Lottner
AI Transforming Health Search Habits
Artificial intelligence (AI) has the power, potential and momentum to revolutionise not...
Oliver Capel
The Shifting Landscape of International Pharma Media Agencies
Overview of the Shifting Pharma Media Landscape Over the past five years, there has been a noticeable transformation in the landscape of international (ex-US)...
Richard Springham
MedAll: Unleashing the Power of Mission-Driven Engagement
Finding 18 million HCPs by 2030
Sponsored by MedAll
7 Easy Ways To Get The Best From Your Media Agency
Navigating the complex landscape of pharmaceutical media demands a harmonious partnership...
Richard Springham
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