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Deep Dives & Thought Leadership in Pharma Media

Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
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Glenniss Richards – solli sessions Season 3
Senior Director of Media Activation at Bayer U.S. Pharma
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WEBINAR #2: Beyond the Script Webinar Series
Rethinking the Measurement Lag: Feasible Alternatives to Claims Data
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What the First Wave of solli Elevate Honorees Tells Us About the Future of Pharma Media
Here’s the inside story of how 12 young leaders are elevating pharma media to new...
Larry Dobrow
IAB Europe Releases Pan-European Study on Addressability and Measurement
Examining how advertisers, agencies, publishers, and ad tech providers are adopting addressability and privacy-first measurement solutions.
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3 FREE Months of solli Training for Job Seekers
Supporting professionals in transition to build skills, stay sharp, and stand out
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Medscape Unveils New Clinical AI Platform
Aa new medical-grade generative-AI platform delivering evidence-based, specialty-specific...
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‘One Foot in the Unknown’: epocrates Product Guru Michelle Berg Looks Ahead
After honing her product-development chops at Hearst and Shoppable, Berg is helping steer...
Larry Dobrow
Impiricus tops Deloitte North America Technology Fast 500
AI-powered HCP engagement company tops North America’s Fast 500
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PARTNER INTERVIEW: Healio
A look at how clinicians are integrating AI in practice, with guardrails front and...
Sponsored by Healio Strategic Solutions
AI and the Power of Peers: How Technology Is Rewiring Physician Trust
With 9 in 10 doctors now using AI tools, technology is reshaping how medical knowledge...
Sponsored by Sermo
WEBINAR #1: Beyond the Script Webinar Series
What Physicians Know, What They’re Looking For, and How This Affects Brand Success
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Ted Sweetser – solli sessions Season 3
VP, Ad Partnerships and Strategy, PurpleLab
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Healio AI: A physician-first tool built to ‘never settle’
I am here to tell you something that we do not discuss outside the walls of Healio and...
Sponsored by Healio Strategic Solutions
Five Ways Healthcare Publishers Can Maximize AI Programmatic Partnerships
A practical guide to improving ROI, targeting, and operational efficiency with AI in healthcare programmatic advertising.
Kamya Elawadhi
WEBINAR 6: Next POC Media – a solli x Doceree Webinar Series
Tomorrow’s Vision Today: Point-of-Care Media Trends for 2026 and Beyond
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Building Authentic Connections: The Core of Health Union’s Community Model
An Interview with Health Union’s Chief Community Officer Sara Hayes
Sponsored by Health Union
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