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Deep Dives & Thought Leadership in Pharma Media

Stop Focusing on the Twenty Percent
The overlooked power of in-store experiences in a digital age
Jacob Harrison
Michele Sirkin – solli sessions Season 3
Michele Sirkin, Head of HCP Communications Design at Initiative, on human-centered media,...
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The Next Era of Emotional Intelligence in Pharma Media
Where Technology Scales Emotion and Meaning Drives Performance
Richard Springham
Pharma Marketing Hits Its AI Inflection Point in 2026
11 industry leaders on what's real, what's hype, and what's next
Jason Lotkowictz
Dr. David C. Rhew – solli sessions Season 3
Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...
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The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
Preparing for Impact: Brian Rourke’s Path to Point of Care Prominence
PatientPoint’s VP, client sales found his way to the POC channel from the ticket office...
Larry Dobrow
The solli Summit 2026 Agenda Is Live!
solli Summit 2026 full day agenda
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InStep Health Unveils Patient Inbox™
The platform delivers educational messages to patients through EHR portals.
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MRC Sets New Transparency Standards for Digital Ad Auctions
Guidance raises expectations for disclosure across pharma paid media channels.
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Pharma Media in 2026: from AI hype to accountable execution
New analysis points to rising pressure for transparency, HCP–DTC alignment and measurable results as digital spend grows.
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Kinesso’s Lifetime Learner Sam Sherman and the Evolution of the Addressable Media Function
Sherman arrived at Kinesso as a TV expert. Less than four years later, she’s one of...
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Matt Holland – solli sessions Season 3
Chief Operating Officer, Healio
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
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Glenniss Richards – solli sessions Season 3
Senior Director of Media Activation at Bayer U.S. Pharma
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WEBINAR #2: Beyond the Script Webinar Series
Rethinking the Measurement Lag: Feasible Alternatives to Claims Data
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PARTNER INTERVIEW: Healio
A look at how clinicians are integrating AI in practice, with guardrails front and...
Sponsored by Healio Strategic Solutions
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