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Future Focused: Emerging AI & Tech within Pharma Media, delivered in plain language

WEBINAR 4: Next POC Media – a solli x Doceree Webinar Series
Webinar 4: Compliance and Confidence - Navigating the Regulatory Landscape of POC...
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What is Generative Engine Optimisation (GEO) and its role in healthcare marketing?
Search is changing. As generative AI tools become more common, traditional SEO is no longer enough
Tom Vaughton
Dr. David C. Rhew – solli sessions Season 3
Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...
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The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
Matt Holland – solli sessions Season 3
Chief Operating Officer, Healio
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
Don’t Get AI-Washed
5 Questions to Make AI Work For You
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The Evolving Role of AI Assistants in Healthcare and Pharma Media
AI assistants are reshaping healthcare by supporting clinical decisions and opening new...
Anthony S. Manson
The Future of Point of Care
Evolving Toward Smarter, Connected Solutions
Joey Cohen
From Print to Prompts in Pharma Media
A journey through what 'media' has meant within pharma, and what the future may hold.
Richard Springham
Healthier Health Comms with a Wholesome Data Diet
A recipe for brand health in marketing
Paulo Coelho Mendes
Is AI Crawling Your Pharma Website?
How to Check and Why It Matters
Aimee Talbot
Taking Down the Wall in Retail Media
Retail Media Moves Towards Data Self-Service
Jacob Harrison
AI’s Double-Edged Sword for Pharma Media Publishers
As LLMs reshape digital advertising, how can pharma media publishers harness AI’s...
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Here, There and Everywhere: The Continuing Proliferation of Points of Care
Larry Dobrow dives into the past, present and future of POC media
Larry Dobrow
The Emotional Intelligence Era in Pharma Media
In the evolution of pharma media the first chapters would narrate the story of formats, placements, and visibility. Ads in medical journals, prime-time TV...
Richard Springham
Healthcare Privacy and Compliance Trends in US Digital and Programmatic Marketing for 2025
Where are we today, and where will we go throughout 2025?
Jonathan McLeod
Data Quality: A Pillar for AI and Machine Learning in Pharma Marketing
Unlocking AI's Potential in Pharma Through Reliable Data
Tom Carter
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