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Latest News from Around the Pharma Media World

The Creator Conundrum
Bridging the Metrics Gap in Creator Marketing: What Pharma Can Learn
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Pfizer’s Measurement Maven
Former actuary Brynne Colella refines a crucial media function
Larry Dobrow
Doximity acquires Pathway Medical for US$63 million
How Doximity’s $63M acquisition signals a shift toward trusted, AI-driven intelligence at the point of care
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Lessons from LinkedIn’s Latest Report
New data shows why real people, cultural cues, and mobile-first formats matter more than...
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6 Key Takeaways from PulsePoint’s HealthNEXT
From AQ to integration: insights from the stage and the side conversations
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TikTok’s AI Suite Raises New Creative Questions for Pharma Media
New AI suite seeks to streamline content production and creative performance for brands -...
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ChatGPT Reportedly Hits 2.5 Billion Daily Prompts
Growing adoption of conversational AI raises new questions for pharma media...
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IQM Introduces Integrated Care Team Messaging
Seeking to expand reach beyond physicians by including nurse influencers in campaign...
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What’s not impossible in Pharma Media?
Inspired by an exclusive interview with Mick Ebeling
Richard Springham
Healthcare’s Consumer Revolution
The forces driving patient empowerment and the future of pharma marketing.
Sponsored by CMI Media Group
From Reactive to Proactive HCP Engagement
How AI-Enabled Engagements Can Change the Fundamentals of Pharma Media
Kamya Elawadhi
Inside the Digital Doctor’s Lounge: Understanding How Physicians Connect & Collaborate Online
From busy public feeds to trusted, clinician-only spaces, doctors are redefining how and...
Sponsored by Sermo
US Pharma Media at the Crossroads
Taking Stock of 2025 While Sitting in the Waiting Room for 2026
Scott Grenz
The Prompt Report: What Pharma Media Needs to Know
From Research to Reality: Harnessing the Science of Prompting in Pharma Media
Richard Springham
Creative Context in Context: What Pharma Can Learn from GumGum’s Mindset Graph
GumGum, a leader in contextual advertising, has released new findings that underscore a growing challenge in digital marketing
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Retail Roots, Clinical Edge
Jane Wojcik’s Journey to the Frontlines of Engagement
Larry Dobrow
Deerfield Group Acquires Triple Threat Communications
Strategic acquisition brings together creative firepower, medical expertise, and shared...
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Real Chemistry Acquires Greater Than One
Strategic acquisition deepens AI-powered planning and engagement capabilities across healthcare media 
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Doceree Launches co‑pay.com
Doceree launches co‑pay.com, a platform using AI aiming to integrate real-time co-pay...
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TV Ads Now Rival Doctors in Driving Awareness of New Medications
Cadent and Harris Poll study reveals cross-screen strategies are reshaping how patients...
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