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Latest News from Around the Pharma Media World

Healthcasts Report Warns AI Hype May Obscure Clinical Risks
New research suggests clinicians continue to rely on human judgment over machine output in complex care decisions.
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Introducing the First Annual solli x PatientPoint Point of Care Survey
The Continuing Evolution of the Point of Care Channel
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PurpleLab Launches Self-Service Campaign Measurement Platform
A new end-to-end measurement solution aimed at faster, transparent healthcare advertising...
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What the First Wave of solli Elevate Honorees Tells Us About the Future of Pharma Media
Here’s the inside story of how 12 young leaders are elevating pharma media to new...
Larry Dobrow
IAB Europe Releases Pan-European Study on Addressability and Measurement
Examining how advertisers, agencies, publishers, and ad tech providers are adopting addressability and privacy-first measurement solutions.
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3 FREE Months of solli Training for Job Seekers
Supporting professionals in transition to build skills, stay sharp, and stand out
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Medscape Unveils New Clinical AI Platform
Aa new medical-grade generative-AI platform delivering evidence-based, specialty-specific...
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‘One Foot in the Unknown’: epocrates Product Guru Michelle Berg Looks Ahead
After honing her product-development chops at Hearst and Shoppable, Berg is helping steer...
Larry Dobrow
Navigating Pharmaceutical Marketing to Patients in an Evolving Privacy Landscape
Adapting Strategies for Compliance and Effective Patient Outreach Amid Expanding State...
Jane Wojcik
Healthcare Marketing’s Next Frontier Requires Better Data Infrastructure
It's time for a smarter foundation
Sponsored by DeepIntent
The Growth Ceiling of Precision Marketing
How Advanced Practice Professionals Are Redefining Reach, ROI, and Prescriber Influence
Sponsored by epocrates
Debunking the 5 Biggest Myths About Community-Based Advertising
Health Union debunks the five biggest myths holding pharma marketers back, from concerns...
Sponsored by Health Union
The Hot Flash: Why and How Brands Should Join the Menopause Movement
Menopause is no longer a taboo - it’s a movement.
Carly Kuper
Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
Impiricus tops Deloitte North America Technology Fast 500
AI-powered HCP engagement company tops North America’s Fast 500
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Rethinking the POC Marketing Mix
Traditional Marketing Mix Models May Undervalue Point-of-Care Impact by 4x
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Impiricus Introduces ‘Ascend’
An AI Platform Aimed at Streamlining Physician–Pharma Communication
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‘Quarterback of the Sales Lifecycle’: Andrew Weintraub and the Case for Client Success 
After building the client success function at Mesmerize, Weintraub has turned his...
Larry Dobrow
Healio Launches Healio AI
Healio Debuts HIPAA-Compliant AI Platform for Clinicians
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Math, art and media: Pfizer’s Julianne O’Connell strikes a professional balance
One of the first arrivals to the company’s in-house measurement team, O’Connell has...
Larry Dobrow
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