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Latest News from Around the Pharma Media World

Audience Measurement Coalition (AMC) Launches in Europe
What is the AMC, why was it formed, and how will it impact pharma media?
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*NEW LAUNCH* solli sessions
Leading Pharma Media Conversations
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IAB’s 2025 Outlook Study
solli's 6 key takeaways from IAB's recent review of 2025 trends
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Throtle Introduces Enhanced Identity Resolution Tool
Throtle, a provider of identity resolution solutions for the healthcare industry, has...
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Swoop Acquires MyHealthTeam
Aiming to enhance data-driven, personalized, and compliant patient engagement
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The Awareness Advantage: Findings from TikTok & Tracksuit
What It Means for Paid Media Marketers in Pharma
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The Rise of News Influencers in Social Media
Insights into Pew Research Center’s 2024 Report
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*NEW* Preparing for 2025 – a solli Roundtable
Explore the most pressing themes shaping the future of the US pharma media industry and prepare for 2025.
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Patients Increasingly Value Healthcare Television Ads
Amid Regulatory Headwinds This Trend Continues to Grow
Daniel Lynch
Going Beyond Copay Cards with EHR-Integrated Copay Support
Closing the gap between copay programs and true affordability
Sponsored by InStep Health
WEBINAR 3: Next POC Media – a solli x Doceree Webinar Series
Webinar 3: Tech-Enabled Transformation - POC Media in the Digital Era
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Cracking China’s HCP Code: What Global Pharma Must Master in 2025
From Reach to Relevance: Winning in China’s HCP Media Maze
Seowseng Tay
Connected Communities in an AI World
Where AI Meets Authentic Human Connection
Sponsored by Health Union
The Future of Point of Care
Evolving Toward Smarter, Connected Solutions
Joey Cohen
10 Health and Self-Care Trends Shaping 2025
A Look at the Future of Wellness
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Insights into YouTube’s Why We Watch 2.0: Understanding the Modern Viewer
4 key lessons for using video within pharma media
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Insights into Mintel’s 2025 Global Consumer Trends
3 key global trends for pharma media to recognize
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OOH Advertising Revenue in US Reaches Record High in Q3 2024
OOH remains a key pillar in the omnichannel mix
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Agency Remuneration Reset: Insights from the WFA-MediaSense Report
Evolving remuneration models to align with performance, technology, and accountability
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*NEW LAUNCH* Introducing solli Events
Your Go-To Hub for Transformative Pharma Media Conversations
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