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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

Catching the Professional Eye: How CTV is Reshaping B2B Advertising
In today’s increasingly fragmented media landscape, reaching decision-makers where they...
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Better, Bolder B2B Branding: Key Insights from LinkedIn’s B2B Institute
Highlights from LinkedIn’s B2B Institute Research on Unlocking the Potential of B2B...
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Patients Increasingly Value Healthcare Television Ads
Amid Regulatory Headwinds This Trend Continues to Grow
Daniel Lynch
Going Beyond Copay Cards with EHR-Integrated Copay Support
Closing the gap between copay programs and true affordability
Sponsored by InStep Health
WEBINAR 3: Next POC Media – a solli x Doceree Webinar Series
Webinar 3: Tech-Enabled Transformation - POC Media in the Digital Era
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Cracking China’s HCP Code: What Global Pharma Must Master in 2025
From Reach to Relevance: Winning in China’s HCP Media Maze
Seowseng Tay
Connected Communities in an AI World
Where AI Meets Authentic Human Connection
Sponsored by Health Union
The Future of Point of Care
Evolving Toward Smarter, Connected Solutions
Joey Cohen
Minds + Assembly Acquires HashtagHealth®
Minds + Assembly acquires HashtagHealth® seeking to expand their commercialization and...
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5 Predictions for Pharma’s Commercial Landscape in 2030: Insights from Deloitte’s...
solli’s take on how Deloitte’s 2030 predictions could impact pharma’s media...
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A Snapshot of Patient Confidence in Healthcare: Insights from the 2024 Patient Confidence Index
solli’s take on the 2024 PatientPoint report, unpacking patient trust, healthcare...
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Beyond the Prescription: How Pharma Ads Impact
solli’s take on MAGNA and DeepIntent's latest report on the far-reaching effects of...
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TikTok Partners with WHO to Combat Mental Health Stigma and Misinformation
TikTok contributes a combination of cash and ad credits to this partnership
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Microsoft Expands AI Capabilities with Bing Generative Search and Copilot Daily
AI tools focused on enhanced search features and compensation to publishers for content...
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AI and Privacy Take Center Stage: Insights from the 2024 Mediaocean H2 Pharma and Healthcare Market...
solli’s take on the evolving trends in pharma media, from AI advancements to privacy concerns
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Google Ads: AI Innovation Day 2024 – solli’s Take for Pharma Media
Highlighting Google Ads' recent announcements and their potential impact on pharma media
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MAGNA Raises 2024 U.S. Ad Spend Forecast
Highlights Growth in Pharma and Health Sectors
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Relevate Health Acquires Pharma and Life Sciences Unit from Level Ex
Expanding its Gaming-Based Physician Engagement
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AMC Networks and PulsePoint Partner
AMC Networks has announced a partnership with PulsePoint to bring programmatic buying to...
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ixlayer Launches Direct-to-Patient Platform ‘ixEngage’
Healthcare technology company ixlayer has introduced a new platform called ‘ixEngage,’ designed to streamline pharma companies’ ability to connect with...
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