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ALL THE LATEST NEWS FROM THE INTERNATIONAL PHARMACEUTICAL MEDIA INDUSTRY

Adelaide Acquires Rita
Adelaide, a leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction....
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Elevating Campaigns with ‘Promise to the Customer’ Strategy
LinkedIn's B2B Institute & WARC Partner to Dive Deeply into PTTC Campaigns
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Gaming Industry’s Financial Milestone: A $200BN Opportunity
Exploring the Untapped Potential for Pharma in a Booming Gaming Market
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LinkedIn Invites Brands to Sponsor User-Generated Newsletters
LinkedIn is extending the opportunity for brands to sponsor user-generated newsletters,...
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Medscape Global Introduces ‘Medscape Outcomes’
Medscape Global division launches a new guaranteed behavioural outcomes option for clients
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X Sues GARM Over Alleged Advertiser Boycott
Elon Musk's X Claims Massive Loss in Ad Revenue from Alleged Boycott
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Initiative Health Unveils Genome
A New HCP Media Toolkit for the International Market
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AI in Healthcare: Balancing Optimism with Caution
EY Survey Reveals Healthcare Executives' Trust and Concerns About AI Integration
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Understanding German HCP behaviours
A recent study from DocCheck, coliquio, and esanum sheds light on the information-seeking...
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Artificial Intelligence and the Future of HCP Engagement
The healthcare landscape is rapidly evolving, with significant advancements in artificial intelligence (AI) reshaping how healthcare professionals (HCPs)...
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Medscape Global Launches Affinity
New Data Offering Advances Understanding & Targeting of ex-US HCPs
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Reuters Institute Digital News Report 2024
In an era of rapid technological advancements and evolving media landscapes, the Reuters...
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Global Ad Revenue Set for Major Growth
GroupM Global Midyear Forecast Projects Significant Growth Globally and Across Channels
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ASCO 2024: ONCOassist Garners Global Support
A recent article published in the Journal of Clinical Oncology and presented as an abstract at the ASCO conference in Chicago, titled “Impact of Digital...
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