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Future Focused: Emerging AI & Tech within Pharma Media, delivered in plain language

The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
Do Healthcare Marketers Need a New Operating System?
Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...
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When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
Growing confidence in Point‑of‑Care: why better data is the next leap forward
POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth
Drew Weicker
The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
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What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
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HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
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Lifecycle of a Pharma Media Campaign
This course explores how pharma media campaigns are built, executed, and measured in a...
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Pharma Media 101
This course gives you a clear, practical overview of the pharma media ecosystem and why...
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Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
Stop Focusing on the Twenty Percent
The overlooked power of in-store experiences in a digital age
Jacob Harrison
The Next Era of Emotional Intelligence in Pharma Media
Where Technology Scales Emotion and Meaning Drives Performance
Richard Springham
Pharma Marketing Hits Its AI Inflection Point in 2026
11 industry leaders on what's real, what's hype, and what's next
Jason Lotkowictz
The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
LiveRamp launches program to bulk up library of partner-built AI agents
Marketers will be able to deploy specific agents as needed.
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Privacy-safe data platforms are key to clearing impasse between marketing, compliance teams: report
A majority of pharma marketers report compliance-related delays and changes to DTC...
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Wrango Brings Prescription Outcomes Data Into Google, Meta HCP Campaign Tracking
The data can be fed into Google and Meta’s machine learning algorithms to improve HCP targeting.
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Doceree Taps New AI, Innovation Leaders Ahead of Daily Command Platform Launch
The executives will oversee key aspects of the platform’s potential longevity.
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Doceree Adds Clinical Intent Tracking Tech to Upcoming AI Platform
The Daily Command platform—plus Clinical Intent Signals intelligence layer—is set to debut next month.
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Pamphlets, Bodybuilding and Lab Mice: Gerrica Frankfurth’s unconventional path to influencer...
HealthCentral’s HCP influencer whisperer didn’t plan on a career in pharma. Her...
Larry Dobrow
WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
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WEBINAR #2: Beyond the Script Webinar Series
Rethinking the Measurement Lag: Feasible Alternatives to Claims Data
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