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Future Focused: Emerging AI & Tech within Pharma Media, delivered in plain language

The Real Cost of Asking for ‘More with Less’ 
The push for efficiency is reshaping margins, talent and the client-agency bargain.  
Richard Springham
What Does a Pharma Media Agency Look Like in an Agentic AI World?
Don’t worry: There’s still plenty of room for humans in the loop.
Andrea Park
What Claude Science Means for Pharma Media 
When AI moves from chatbot to industry workbench, the moats shift. 
Richard Springham
The Case for In-Person Connections in Pharma Media
In-person connections in an AI-shaped world, from HCP engagement to patient trust, loneliness and digital fatigue.
Richard Springham
Operationalizing Campaign Measurement Beyond Vanity Metrics
This course, developed in partnership with PurpleLab, helps healthcare marketers...
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Precision Rare Disease Marketing: Identifying Patients Earlier and Driving Outcomes
This course, developed in partnership with DeepIntent, explores how precision marketing...
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The Evolution of Search and Emergence of GEO
This course, developed in Partnership with CMI Media Group, explores how AI is...
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Pharma Media Jargon & Acronyms Explained
This course demystifies the jargon, acronyms, and industry-specific language used in...
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What is Rx Media
This course introduces the essentials of prescription (Rx) media and how it differs from...
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HCP Media Strategies: Key Differences Between EMEA and the U.S.
This course explores how HCP media strategies differ between the U.S. and EMEA. From...
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Do Healthcare Marketers Need a New Operating System?
Do Healthcare Marketers Need a New Operating System? A dive into an industry-shaping...
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When Health Starts in a Chat Window
What 617,000 Copilot health conversations tell us about the next shift in pharma media
Richard Springham
Growing confidence in Point‑of‑Care: why better data is the next leap forward
POC and OOH face a defining moment as industry leaders call for stronger measurement, transparency, and data to unlock future growth
Drew Weicker
Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
Stop Focusing on the Twenty Percent
The overlooked power of in-store experiences in a digital age
Jacob Harrison
The Next Era of Emotional Intelligence in Pharma Media
Where Technology Scales Emotion and Meaning Drives Performance
Richard Springham
Pharma Marketing Hits Its AI Inflection Point in 2026
11 industry leaders on what's real, what's hype, and what's next
Jason Lotkowictz
The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
Doceree Rolls Out Daily Command AI-Powered Commercialization Platform
The techmaker has been laying the groundwork for the launch for months.
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Real Chemistry Unveils Suite of AI Tools for Healthcare Commercialization
The Anatomi ecosystem combines agentic and analytics tools.
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HHS Outlines Proposal to Tighten DTC Drug Ad Rules
President Donald Trump called on HHS to “ensure transparency and accuracy” in DTC drug advertising last fall.
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HealthLink Dimensions Taps Diaceutics Data to Sharpen HCP Outreach
The link-up follows a report from Diaceutics on expanding HCP targeting strategies beyond...
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PurePlay AI, PurpleLab Debut Measurement Tool to Catch HCPs, Patients Mid-Funnel
Embedded Pulse aims to capture the “Goldilocks signal” of HCP visit metrics.
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Doceree Launches Unified Measurement Loop for HCP Campaign Channels
Brands can use the tool to track campaign outcomes across nine channels.
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
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