Reuters Institute Digital News Report 2024

In an era of rapid technological advancements and evolving media landscapes, the Reuters Institute Digital News Report 2024provides essential insights into global news consumption. Compiled by Nic Newman and his team, this report explores the changing dynamics of news, the growing impact of digital platforms, and the significant challenges facing traditional media outlets. These findings are extremely relevant for professionals in the global pharma media space, offering valuable learnings, insights, and actionable directions for engaging with any audience group. Those working on multi-market campaigns can use this report to cross-reference local nuances for media comparisons.

The full 168-page report is linked below, while the key points & summary video are here:

Key Findings from the Report:

1. The Platform Reset:

• Legacy social media platforms such as Facebook and X (formerly Twitter) are reducing their focus on news content, prompting a shift towards visual and video-centric platforms like TikTok, Instagram, and YouTube.
• Private messaging apps like WhatsApp are becoming increasingly important for news sharing and consumption.

2. Rise of Alternative Voices:

• Influencers and creators are gaining significant traction on platforms like YouTube and TikTok, often surpassing traditional news outlets in audience engagement.
• Partisan commentators and young news creators are particularly prominent, reflecting a shift in where and how people seek their news.

3. Trust and...