Reuters Institute Digital News Report 2024

A Comprehensive Look at Global News Consumption Trends

Solli
24th June 2024

In an era of rapid technological advancements and evolving media landscapes, the Reuters Institute Digital News Report 2024provides essential insights into global news consumption. Compiled by Nic Newman and his team, this report explores the changing dynamics of news, the growing impact of digital platforms, and the significant challenges facing traditional media outlets. These findings are extremely relevant for professionals in the global pharma media space, offering valuable learnings, insights, and actionable directions for engaging with any audience group. Those working on multi-market campaigns can use this report to cross-reference local nuances for media comparisons.

The full 168-page report is linked below, while the key points & summary video are here:

Key Findings from the Report:

  1. The Platform Reset:
  • Legacy social media platforms such as Facebook and X (formerly Twitter) are reducing their focus on news content, prompting a shift towards visual and video-centric platforms like TikTok, Instagram, and YouTube.
  • Private messaging apps like WhatsApp are becoming increasingly important for news sharing and consumption.
  1. Rise of Alternative Voices:
  • Influencers and creators are gaining significant traction on platforms like YouTube and TikTok, often surpassing traditional news outlets in audience engagement.
  • Partisan commentators and young news creators are particularly prominent, reflecting a shift in where and how people seek their news.
  1. Trust and Misinformation:
  • Trust in news remains at 40%, but significant regional variations exist, with Finland showing the highest trust levels at 69%.
  • Concern about misinformation has increased, with 59% of respondents expressing worry about distinguishing real from fake news.
  1. Artificial Intelligence in Journalism:
  • Public sentiment towards AI in journalism is cautious, especially regarding its use in sensitive news areas like politics and war. There is a preference for AI to support rather than replace human journalists.
  1. News Consumption Patterns:
  • A decline in Facebook news consumption is noted, with users turning to alternatives such as private messaging and video networks.
  • Video is becoming a crucial medium for news, especially among younger audiences, with two-thirds of the sample accessing short news videos weekly.
  1. Selective News Avoidance:
  • News avoidance is on the rise, with 39% of respondents reporting that they sometimes or often avoid the news. This trend is driven by feelings of being overwhelmed and fatigued by constant news updates.
  1. Monetization Challenges:
  • Only 17% of respondents paid for online news in the past year, with higher subscription rates in Northern Europe. Discounts and promotions are prevalent, but overall willingness to pay for news remains low.
  1. News Podcasts:
  • News podcasting continues to attract a younger, well-educated audience, though it remains a minority activity overall.

Key findings in 2 minutes from this world-leading study on news consumption worldwide, based on a survey of 95,000+ online news users in 47 markets.

The Reuters Institute Digital News Report 2024 can support one’s understanding of the current state and future direction of global news consumption. The full report, which includes detailed data, country-specific insights, and comprehensive analysis, can be accessed here.

 

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