In an era of rapid technological advancements and evolving media landscapes, the Reuters Institute Digital News Report 2024provides essential insights into global news consumption. Compiled by Nic Newman and his team, this report explores the changing dynamics of news, the growing impact of digital platforms, and the significant challenges facing traditional media outlets. These findings are extremely relevant for professionals in the global pharma media space, offering valuable learnings, insights, and actionable directions for engaging with any audience group. Those working on multi-market campaigns can use this report to cross-reference local nuances for media comparisons.
The full 168-page report is linked below, while the key points & summary video are here:
Key findings in 2 minutes from this world-leading study on news consumption worldwide, based on a survey of 95,000+ online news users in 47 markets.
The Reuters Institute Digital News Report 2024 can support one’s understanding of the current state and future direction of global news consumption. The full report, which includes detailed data, country-specific insights, and comprehensive analysis, can be accessed here.