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Latest News from Around the Pharma Media World

Deerfield Agency Acquires Embedded
Deerfield Agency, an independent marketing and communications partner for healthcare and...
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M3 Launches ‘M3 Production’
Building campaign strategy, bespoke content creation, and campaign optimization into their wheelhouse
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Microsoft’s Bold Move on Carbon-Free Energy
Can this Inspire the Global Pharma Media Industry to Take Action?
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Understanding Asian Influence and Media Consumption
Nielsen's Latest from their Diverse Intelligence Series
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CMI Media Group: Analyzes US HCP Perceptions of Pharma Messaging
The reports shows HCPs value trust, patient-centric approaches, and clear pharmaceutical communication strategies.
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Google Rolls Out AI Overviews in US
We summarise this roll out and ask some key questions for all those in the global pharma...
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G-Med Introduces Targeted Direct Messaging for Physicians
Offering a new way to engage with physicians in the international market
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THE STORY OF SOLLI’S MISSION
A look at why solli came to life and it's mission for the future
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Navigating Pharmaceutical Marketing to Patients in an Evolving Privacy Landscape
Adapting Strategies for Compliance and Effective Patient Outreach Amid Expanding State...
Jane Wojcik
Healthcare Marketing’s Next Frontier Requires Better Data Infrastructure
It's time for a smarter foundation
Sponsored by DeepIntent
The Growth Ceiling of Precision Marketing
How Advanced Practice Professionals Are Redefining Reach, ROI, and Prescriber Influence
Sponsored by epocrates
Debunking the 5 Biggest Myths About Community-Based Advertising
Health Union debunks the five biggest myths holding pharma marketers back, from concerns...
Sponsored by Health Union
The Hot Flash: Why and How Brands Should Join the Menopause Movement
Menopause is no longer a taboo - it’s a movement.
Carly Kuper
Inside the new clinical AI search reality: HCP use is outpacing pharma strategy
New research from Varn Health x Beacon reveals that more than half of HCPs already use AI...
Stephanie Mackay-Stokes
Mediaplus Group & Wefra Life acquire stake in CMS
The trio now set their sights on unified global expansion
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FDA Seeks Input on Biosimilar Promotion Guidance
Draft guidance open for public comment to refine promotional practices for biosimilar products
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Acxiom and Deep Intent Announce Strategic Partnership
New integration designed to push precision and equity within clients’ work
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Scope3 Exposes Ad Placement Inefficiencies
The report calls for standardized, sustainable digital advertising practices.
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PulsePoint Enhances Social Capabilities for HCP Omnichannel Engagement
PulsePoint recently announced a significant update to its HCP Omnichannel Suite, introducing enhanced social media capabilities. This development marks a...
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Pulsepoint’s “Enhancing HCP Marketing Intelligence”
Solli takes a quick look at Pulsepoint’s "Enhancing HCP Marketing Intelligence" report
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