CMI Media Group Expands Global Footprint with Paris Office

CMI Media Group, a leading healthcare media agency, has announced the opening of a new office in Paris, France, appointing Aurélie Rizzo as Director, Global to lead the initiative. 

This move marks a major milestone in CMI’s international expansion, following its London office launch in 2023. The Paris hub enhances the agency’s ability to provide localized expertise in one of Europe’s most complex and highly regulated healthcare markets. 

With Rizzo’s 13+ years of experience in pharma communications, project management, and client delivery, CMI aims to deliver strategically sound, compliant, and culturally nuanced media solutions. The Paris presence will enable pharma clients to connect with healthcare professionals (HCPs) and patients more effectively, while ensuring alignment with global brand strategies. 

CMI Media Group’s global-to-local model integrates first-party data, programmatic capabilities, and proprietary HCP insights to reduce silos and ensure consistent execution across borders. This expansion underscores the agency’s commitment to being a truly global partner with deep local expertise. 

solli‘s Final Thoughts 

France has long been a market dominated by local pharma media agencies, but global networks like CMI (WPP) are now establishing a stronger presence. While the market traditionally favors local teams, growing digital maturity—particularly within HCP programmatic networks – creates new opportunities for global players.

CMI’s expansion highlights how the global-plus-local model may gain traction not only in France, but also in other similarly structured European markets.