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ALL THE LATEST NEWS FROM THE US PHARMACEUTICAL MEDIA INDUSTRY

The Rise of AI Use by HCPs
Insights from the Impiricus & CMI Media Group Frontlines Report
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Publicis Acquires Lotame
Publicis Groupe Seeks to Strengthen Data Capabilities with Lotame Acquisition
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Matt Holland – solli sessions Season 3
Chief Operating Officer, Healio
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
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Glenniss Richards – solli sessions Season 3
Senior Director of Media Activation at Bayer U.S. Pharma
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Pharma Media and the Imperative of Health Equity
Insights from CMI's Media Vitals 2025 Focus on Health Equity
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Veradigm Becomes First EHR Media Platform to Receive POCMA Certification
Veradigm, the healthcare data and technology solutions provider, has become the first...
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WARC 2025 Report: The Future of Media
Highlighting media's evolution, AI-driven search, and commerce growth.
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Doceree Launches AdManager
A Tailored Ad Management Solution for Healthcare Publishers
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PulsePoint’s 2025 Health Marketing and Media Trends Report: A Transformative Year Ahead
As the healthcare marketing industry braces for an era of rapid transformation, PulsePoint’s latest 2025 Health Marketing and Media Trends Report offers a...
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From Podcasts to Courtside: Pharma Media’s Opportunities with US Black Audiences
Nielsen’s latest Diverse Intelligence report reveals the changing media habits of US...
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*NEW LAUNCH* solli sessions
Leading Pharma Media Conversations
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IAB’s 2025 Outlook Study
solli's 6 key takeaways from IAB's recent review of 2025 trends
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Throtle Introduces Enhanced Identity Resolution Tool
Throtle, a provider of identity resolution solutions for the healthcare industry, has...
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Swoop Acquires MyHealthTeam
Aiming to enhance data-driven, personalized, and compliant patient engagement
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The Awareness Advantage: Findings from TikTok & Tracksuit
What It Means for Paid Media Marketers in Pharma
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The Rise of News Influencers in Social Media
Insights into Pew Research Center’s 2024 Report
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