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ALL THE LATEST NEWS FROM THE INTERNATIONAL PHARMACEUTICAL MEDIA INDUSTRY

TV Ads Now Rival Doctors in Driving Awareness of New Medications
Cadent and Harris Poll study reveals cross-screen strategies are reshaping how patients...
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Dentsu Health’s Media Lifer
Matt Brown and the Mission to Turbocharge Pharma Search
Larry Dobrow
Veeva Outlines 2025 Pharma Media Buying Shifts
Veeva Systems has released its 2025 Media Buying Trends report, signaling a continued...
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AI Is Reshaping Pharma Marketing Analytics
Discover how AI-driven search traffic is transforming pharmaceutical marketing analytics, with insights from Ahrefs
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DoubleVerify Launches Publisher Council
Media Trust, Ad Suitability, and the News Opportunity: What DoubleVerify’s New...
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AI Guidance in Oncology
Healio Intends to Launch Clinical Decision-Support Tool for Cancer Specialists 
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Pharma Media’s Collaboration Queen
BMS’s Nadia Khatri and the Art of Connection
Larry Dobrow
Pharma Media in Cannes
Hot takes from industry leaders within pharma media
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The “Outsider” Rewiring Pharma Media and Marketing
In an industry slow to change, Dinc’s unconventional path became her greatest advantage.
Larry Dobrow
Introducing solli Elevate
Shining a light on the next generation of pharma media leaders
Larry Dobrow
Now Live: solli x Doceree Global Programmatic Roundtable #2 Report + Photos
Uncover the Future of Programmatic in Global (ex-US) Pharma
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Now Live: solli x Doceree Global Programmatic Roundtable #1 Report + Photos
Uncover the Future of Programmatic in Global (ex-US) Pharma
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Next Pharma Summit 2025: solli’s Summary
A dive into 3 key themes and 3 candid observations from this global pharma summit
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Wefra Mediaplus Global Health Launched
New agency aims to streamline global media strategy for pharma and medtech sectors.
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