Acxiom and Deep Intent Announce Strategic Partnership
New integration designed to push precision and equity within clients’ work
Two industry leaders, Acxiom & Deep Intent, recently announced a strategic integration that could offer the global pharma media another tool for intelligent & equitable media choices.
Acxiom, a leader in customer intelligence, has announced a strategic partnership with DeepIntent, a specialized healthcare advertising platform. This collaboration allows healthcare marketers to utilize DeepIntent’s Demand Side Platform (DSP) to access Acxiom’s HIPAA-compliant health interest data and advanced analytics. This integration is designed to enhance healthcare marketing campaigns’ speed, engagement, and conversion rates.
Summary of features
According to their joint press release, the critical features of the integration:
- Seamless Data Pipeline: Enables direct matching between Acxiom’s datasets and DeepIntent’s advertising tools, enhancing campaign precision and engagement.
- Sophisticated Planning Tools: Facilitate real-time, on-demand audience creation and optimization to maximize the impact before expenditure.
- Rapid Campaign Execution: Provides immediate access to Acxiom’s health interest audience segments, accelerating the campaign process in the dynamic healthcare market.
- Real-Time Optimization: Employs continuous adjustments based on performance metrics to maximize marketing ROI and effectiveness.
- Cookieless Technology: Supports a privacy-first approach, ensuring compliance and broad reach amid tightening regulations.
Extended benefits
- Driving Health Equity: This partnership aims to improve health outcomes by effectively reaching diverse patient groups and underserved communities.
- Innovating Ad Tech: Reflects the shift towards customizable platforms that cater to varied healthcare marketing needs.
Stakeholders’ perspectives
“Leveraging this cutting-edge platform, we can craft a future where every marketing interaction is an opportunity to impact patient health outcomes positively,” said Sean Muzzy, Global President of KINESSO. Echoing this sentiment, Chris Paquette, CEO of DeepIntent, stated, “Our partnership with Acxiom enhances our ability to serve Kinesso clients more effectively, allowing us to co-create and become the infrastructure for future healthcare solutions.”
Questions from Solli
- Equitable healthcare: How does integrating Acxiom and DeepIntent facilitate a shift towards more equitable healthcare, and what metrics can measure success in this area?
- Underserved communities: How can healthcare marketers leverage this new integration to address the unique challenges of patient & HCP engagement in remote or underserved areas?
- Exclusively IPG: Is this integration exclusively available to Kinesso (IPG Mediabrands) customers, or will it be rolled out to the open market for other holding companies?
- US Privacy: Given the evolving landscape of US privacy regulations, will there be any impact on the scope and efficacy of this integration?
- International opportunities: To what extent will this integration offer the same benefits to the international market outside the US?
To read the full press release click here.
