Insights into Mintel’s 2025 Global Consumer Trends

Mintel’s 2025 Global Consumer Trends report outlines pivotal shifts in consumer behaviors, reflecting the dynamic interplay of technology, societal norms, and global challenges. With a keen focus on guiding brands, this study distills consumer insights into three primary themes: the evolving concept of home, the transformation of community dynamics, and the global shift from tradition to innovation. These insights hold noteable implications for businesses, particularly within the pharmaceutical and healthcare sectors, as they navigate the demands of a rapidly changing consumer landscape.

The Home: Personalizing Comfort Amid Shifting Norms

The home, once a static entity governed by societal norms, has transformed into a dynamic space shaped by personalization and adaptability. Factors like remote work, economic challenges, and technological advances are redefining how people interact with their living spaces. Mintel emphasizes a growing consumer preference for enhancing the micro-moments of home life—whether through aesthetic upgrades or integrated wellness features. Current consumer trends show a clear shift toward multifunctional, experience-driven home environments.

Key Statistics:

• 44% of Chinese consumers prioritize creating spaces for independence and personal lifestyle fulfillment.
• In the U.S., 37% reorganize their homes to enhance relaxation.

For pharmaceutical and wellness brands, these insights point to an increasing demand for engagements that integrate...