AI Transforming Health Search Habits

Artificial intelligence (AI) has the power, potential and momentum to revolutionise not just online advertising but the entire online experience. From a healthcare perspective, this is a shift very much worth paying attention to.

As the old Ben Franklin phrase goes, ‘failing to prepare is preparing to fail’, so only the smartest, most forward-thinking investors will be able to reap the benefits of AI’s ever-growing integration within healthcare advertising.

With this in mind, join me as we take a deep dive into what the current landscape looks like, analyse how it’s changed already and consider what the future of AI in healthcare advertising is likely to look like.

The current landscape: AI in healthcare

AI is everywhere at the moment and the world of healthcare is no exception.For example, AI has already been implemented in a number of health-based processes, helping everything from admin tasks to even diagnostics. It’s even recently been used to make surgeries less invasive.

From more of a digital perspective, AI-driven large language model (LLM) platforms have also become more and more integrated, allowing HCPs to deliver better patient outcomes by streamlining various decision-making processes.

Here are just a few of the current most exciting areas of development:

• AMIE: Designed by Google, Articulate Medical Intelligence Explorer (or AMIE for short) uses advanced training and evaluation methods to help improve the dialogue between doctors and patients.
• Gupta.ai: An...