Medscape Global Launches Affinity
New Data Offering Advances Understanding & Targeting of ex-US HCPs
Medscape Global, the ex-US international arm of Medscape, announces the launch of its latest data product, Medscape Affinity. This new offering provides detailed insights into the online behaviour of 13 million healthcare professionals (HCPs) worldwide.
Medscape Affinity is designed to offer near real-time behavioural data on HCPs outside the United States. By utilizing Medscape’s extensive global audience, Affinity is designed to offer the following its clients:
- Exclusive Data Access: Obtain insights into Medscape’s global audience through interconnected global and local platforms.
- Actionable Insights: Enhance segmentation and personalization strategies with data-driven insights.
- Target List Integration: Enrich understanding of key audience behaviours by incorporating Target Lists.
- User-Friendly Dashboards: Access valuable data through intuitive and easy-to-use dashboards.
- Enhanced Market Research: Complement traditional market research methods, eliminating survey bias and time lag for more informed decision-making around brand and content strategies.
Thoughts from solli
This is a positive step forward within the quickly maturing ex-US HCP media market, and should help push this part of the industry forward in its appetite for more advanced data offerings. The organic HCP understanding of healthcare professionals will contribute to a clearer picture of HCP behaviours outside the US and then be able to target them based on these insights both on-platform and off-platform. We at solli are looking forward to seeing how the industry reacts.
