Matthew Holland, Chief Operating Officer at Healio
Delivering What Clinicians Actually Need: Trust, AI, and Reinvention
Featuring Matt Holland, Chief Operating Officer, Healio
What does it take to evolve in healthcare media without losing the trust that built your brand in the first place?
In the inaugural episode of HealthLink Signals, Matt Holland reflects on 25 years in medical publishing and the responsibility that comes with serving clinicians at scale. From the shift toward personalization and microlearning to the rise of AI-powered tools, Holland shares how physician expectations are changing and what it means to meet them responsibly.
Clinicians are no longer simply consuming content. They are looking for answers. The organizations that earn their time must adapt accordingly.
Healio’s 125-year history offers a rare vantage point on change in healthcare publishing. In this conversation, Holland discusses:
- Why one-size-fits-all education no longer works
- How personalization and workflow integration are reshaping engagement
- The difference between adding AI and rebuilding around it
- Why transparency, source integrity, and data quality matter more than ever
- The long-term implications of consolidation in healthcare media
He also reflects candidly on a belief he once held about growth through acquisition and how his perspective has evolved over time.
This is a conversation about reinvention without abandoning mission. And about what it truly means to deliver value to clinicians in an AI-enabled era.
