Matt Holland – solli sessions Season 3

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Trust, Transformation, and the Future of HCP Media: How Healio Is Navigating Change at Scale

Matt Holland, Chief Operating Officer at Healio, on industry evolution, collaboration over competition, and why data, credibility, and AI are redefining healthcare media.

In this episode of solli Sessions, Matt Holland reflects on a nearly 25-year career that has evolved alongside healthcare media itself – from print-first publishing to data-driven, platform-based engagement. As Chief Operating Officer at Healio, Matt offers a grounded view on how healthcare media can remain relevant, trusted, and impactful in a period of unprecedented change.

Drawing on experience across legacy publishers, digital platforms, and private-equity environments, Matt explores how the industry has matured – and where it still needs to be bolder. From analytics becoming “table stakes” to competitors becoming collaborators, he makes the case for curiosity, credibility, and continuous learning as the real differentiators in modern healthcare media.

What to expect from this episode:

A Career That Mirrors the Industry
How Matt’s journey – from print-era publishing through digital transformation to platform-led healthcare media – reflects the broader evolution of the ecosystem, and why adaptability has been the constant requirement.

From Ads on a Page to Data at the Core
Why analytics, measurement, and impact were once “foreign concepts” — and how deep investment in data and insights is now non-negotiable for staying competitive with both customers and HCP audiences.

Curiosity as a Career Advantage
Matt’s advice to the next generation: stay inquisitive, learn beyond your lane, and understand the full healthcare ecosystem – from policy and regulation to managed care and education.

Creativity Within Complexity
Why creativity still matters deeply in a regulated industry — and how learning, evolution, and perspective unlock opportunity rather than limit it.

Reframing the Industry’s Reputation
Why healthcare media should be more confident about the role it plays, the value it delivers, and the positive impact it has on clinical decision-making and patient care.

Collaboration Over Competition
How former competitors are increasingly becoming partners, why “complementary vs. competitive” is the new filter, and what that shift says about the growing complexity of healthcare challenges.

Private Equity, Investment, and Asset Quality
Matt’s candid perspective on sustained PE interest in healthcare, the scarcity of truly high-quality assets, and why some recent deal-making raises hard questions about long-term value creation.

Trust, Content, and AI in Healthcare
Why credibility and quality matter more than ever in an AI-driven world, how Healio is approaching generative AI with caution and intention, and why trusted relationships with HCPs remain the ultimate moat.

The Open Question of AI’s Impact
Why the real story isn’t AI hype, but whether it can meaningfully reduce burden, improve workflows, and support physicians in practice — and why the next 12–24 months will be critical.

Quality Over Quantity in HCP vs. DTC
How brands are re-evaluating investment through the lens of engagement, environment, and trust — and why endemic HCP platforms continue to play a vital role.

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