Kenneth Whiteside – solli sessions Season 2

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Join us for an insightful conversation with Kenneth Whiteside, Executive Director, Global Marketing Procurement at Merck, as he shares his eclectic career journey – spanning industries from automotive to Wall Street – and his unique perspective on transforming pharma procurement.

Highlights:

• From lingerie to pharma – how diverse industry experience shapes procurement strategy.
• The evolution of agency partnerships – what makes a truly effective collaboration.
• AI’s impact on pharma media – balancing innovation with real business outcomes.
• The power of transparency – why open ecosystems drive success in media and procurement.

Gain exclusive insights into the shifting landscape of pharma media, the role of AI, and how procurement is shaping the future of healthcare marketing.