GMSF Launched to Address Media Emissions

The Global Media Sustainability Framework (GMSF) has been released as a crucial initiative jointly developed by the Global Alliance for Responsible Media (GARM) and Ad Net Zero (ANZ).

These two organizations have united their expertise and resources to address the critical issue of greenhouse gas (GHG) emissions within the media industry. GARM, an international coalition of trade associations, media companies, and advertisers, collaborates with ANZ, a global movement focused on reducing the carbon impact of advertising. Together, they have created a comprehensive framework that aims to bring the media industry in line with broader environmental goals.

For everyone working within the global pharmaceutical media industry, this is a must-read to understand the past, present, and future of sustainable media. For now, we have provided a summary of this important initiative below.

Why the GMSF Is Important

1. Industry Impact:

• The media industry is responsible for a significant portion of GHG emissions. Estimates suggest that the placement of ads and other media activities account for 3-4% of total global emissions. For some organizations, media-related emissions can constitute up to 40% of their total emissions.

2. Need for Standardization:

• Prior to the GMSF, measuring and reporting media emissions was inconsistent and opaque. This framework addresses these gaps by providing standardized methodologies that stakeholders can adopt voluntarily.

3. Regulatory Compliance:

• With...