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Future Focused: Emerging AI & Tech within Pharma Media, delivered in plain language

The Path From Resistance to Reinvention: AI’s Impact on Healthcare Publishing
How has AI changed the healthcare publishing landscape, where is human expertise irreplaceable, and what does the future hold?
Richard Springham
What is the Future of AI/GenAI in Pharma HCP Marketing?
Balancing innovation with empathy, a dive into AI's role in pharma marketing through the...
Anthony S. Manson
Dr. David C. Rhew – solli sessions Season 3
Dr. David C. Rhew, Global Chief Medical Officer at Microsoft, on how AI can augment...
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The End of Inference
Why Precision Marketing Is Moving to Evidence Based Audience Strategies
Jeremy Mittler
Matt Holland – solli sessions Season 3
Chief Operating Officer, Healio
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Implicit vs Explicit Search: Reviewing The History & Strategic Best Practices
As AI reshapes search, implicit contextual search is emerging as a powerful yet overlooked tool for marketers.
Chris Matuszewski
The Disparity Disconnect: What Pharma Media Can Learn from IHI’s Framework
How a new approach to evaluating health disparities could reshape the way pharma...
Richard Springham
Beyond Healthcare Consumers: Pharma DTC TV and the Halo Effect to HCPs
Pharma brands spend billions on TV advertising to reach patients - but how much of that...
Daniel Lynch
The Data to Make Things Interesting
How Bringing Fresh Data Into The Conversation Helps Brands Sidestep Promo Fatigue
Paulo Coelho Mendes
Will All Digital Media Content Need To Be Accessible Conversationally?
An exploration into how Generative AI is shaping users interactions with digital content
Richard Springham
Extended Reality: How to Navigate 4 Common XR Challenges within Pharma Media
The potential for XR (Extended Reality) – AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality) – technology is both vast and...
Lloyd Lottner
AI Transforming Health Search Habits
Artificial intelligence (AI) has the power, potential and momentum to revolutionise not...
Oliver Capel
Beyond Words: New Metrics for AI in Healthcare Dialogue
Assessing AI's role in healthcare conversations and media strategies
Rick Knowles
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