PulsePoint Expands HCP Omnichannel Capabilities with Reddit Integration

PulsePoint has announced an expansion of its healthcare marketing platform through a new integration with Reddit, enabling healthcare marketers to activate verified healthcare professional (HCP) audiences on the social platform as part of broader omnichannel campaigns. 

Through the integration, marketers can deploy PulsePoint’s proprietary HCP audience segments directly within Reddit and coordinate these campaigns alongside activity running across PulsePoint’s wider omnichannel ecosystem, including programmatic display, EHR messaging, social channels, and digital out-of-home. 

Using PulsePoint’s Audience Manager capability, healthcare marketers can build dynamic HCP audience lists based on signals such as clinical intent, digital interests, and brand relevance. These audiences can then be activated across multiple channels while maintaining consistent targeting and measurement. 

Campaigns running through the integration will also benefit from PulsePoint’s NPI-level measurement capabilities. According to the company, this allows marketers to analyse engagement across channels, including profession-level insights and detailed data such as site visits, referral sources, and timing of engagement. 

The announcement comes as healthcare professionals increasingly use social platforms to exchange insights, discuss clinical topics, and engage with educational content. Reddit reported a 19% year-over-year increase in daily active users in Q4 2025, with views on health-related topics growing more than 60% over the same period. 

Ezra Suveyke, Chief Product Officer at PulsePoint, said the integration reflects changing behaviour among healthcare professionals. 

“Healthcare professionals are increasingly turning to community platforms to explore clinical topics, evaluate new therapies, and engage in peer-to-peer discussion. With this expansion of our omnichannel ecosystem, we’re giving brands the ability to engage HCPs on Reddit in a way that’s responsive to HCPs’ behaviour across other channels.” 

solli’s Final Thoughts 

The integration highlights the growing role of community-driven platforms in the HCP media landscape. As omnichannel strategies continue to evolve, marketers are increasingly looking for ways to connect audience insights and measurement across multiple environments. 

Platforms such as Reddit, where professional communities actively contribute, may represent an emerging opportunity for healthcare marketers seeking to complement more traditional HCP media channels.