InStep Health Launches CoPay Support™

InStep Health has announced the launch of a new copay support feature integrated within electronic health records (EHRs), aimed at addressing prescription abandonment due to cost barriers. The tool, called Copay Support™, is now available as an enhancement to the company’s existing Integrated EHR™ solution.

Designed to surface copay savings offers directly within the clinical workflow, the feature integrates with major EHR platforms including Epic, Cerner, and Meditech. According to InStep Health, the tool allows life sciences companies to deliver real-time affordability offers at the point of prescribing, with the aim of improving patient adherence and reducing friction between intent and action.

Citing industry data that up to 30% of prescriptions are abandoned due to cost concerns, the company positions Copay Support as a mechanism for mitigating one of the more persistent obstacles to therapy initiation.

“Copay Support™ isn’t just a savings tool, it’s a targeted affordability engine built into the care journey,” said Nathan Lucht, CEO of InStep Health, in the announcement. He framed the tool as a step toward closing gaps in patient follow-through by aligning affordability with clinical decision-making.

The feature offers several functions intended to distinguish it within a competitive and crowded digital health ecosystem:

• In-EHR Activation: Offers are displayed during the prescribing process, routed to pharmacies and patient portals without requiring separate tools...