In Conversation with Susan Dorfman – Global CEO, CMI Media Group
An in-depth conversation covering the past, present & future of pharma media
13th August 2024
In this in-depth interview with solli, Susan Dorfman, the Global CEO of CMI Media Group, discussed the past, present & future of the pharma media industry with solli’s CEO, Richard Springham.
Starting with Susan’s personal journey through to what the Media Agency of 2030 will look like, this conversation dives into crucial topics for anyone working within the global pharma media industry.
Watch the full interview here:
Over the course of this hugely engaging conversation, the topics discussed include:
- Susan’s journey into pharma media
- Advice for professionals in the industry
- The evolution of pharma media over the years
- A glimpse into the media agency of 2030
- The strategic balance between creative and media budgets globally
- Why ex-US international markets are crucial to CMI
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