In Conversation with Chris Neuner – President, Throtle
Delving into the rapidly evolving landscape of digital transformation and identity within the pharma media ecosystem
In a timely and insightful discussion, Chris Neuner, President of Throtle, joins the latest ‘In Conversation With’ to delve into the rapidly evolving landscape of digital transformation and identity within the pharma media ecosystem.
With a deep understanding of digital identity and privacy, Chris offers an in-depth look at the challenges and opportunities reshaping how brands and organizations approach user data, adapt to the post-cookie world, and prepare for the future of digital identity.
Drawing from his extensive expertise, Chris addresses the industry’s shift toward alternative identifiers and highlights interoperability’s critical role in creating a cohesive ecosystem. He discusses the value of aligning on a shared definition of identity to foster collaboration and provide more consistent outcomes, while also exploring the importance of avoiding common privacy pitfalls.
This conversation is essential for professionals navigating the digital identity landscape, offering actionable insights on how to stay ahead in a complex, privacy-focused world.
Topics Covered:
- Digital transformation’s impact on identity and data
- The shift from cookies to alternative identifiers
- Interoperability’s role in a unified ecosystem
- Avoiding common privacy pitfalls in identity
- Future-proofing for an alternative ID landscape
- Establishing a shared definition of identity
