Elevating Campaigns with ‘Promise to the Customer’ Strategy

LinkedIn's B2B Institute & WARC Partner to Dive Deeply into PTTC Campaigns

Solli
19th August 2024
The LinkedIn B2B Institute, in partnership with WARC, has released a new report, titled 'Making a Promise to the Customer', exploring the strategic framework of the 'Promise to the Customer' (PTTC). Developed with insights from renowned strategist Roger Martin, this model seeks to align diverse...
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