Deerfield Agency Acquires Embedded

Deerfield Agency, an independent marketing and communications partner for healthcare and life science brands, has announced the acquisition of Embedded, a New Jersey-based healthcare marketing and advertising firm. Founded by Dominic Viola and Trevor Fusaro, MSPH, Embedded will now operate under the newly established Deerfield Group, which also includes Verge Scientific Communications.

Frank Burrell, CEO of Deerfield Group, stated, “With shifting market dynamics and industry trends, our clients are in even greater need of smart, integrated marketing and communications strategies and agile partners who can help maximize their efforts and resources to ensure the greatest possible impact for their business.”

As part of the acquisition, Embedded’s leadership will join Deerfield Group’s executive team. Dominic Viola will serve as President of Integrated Marketing, and Trevor Fusaro will assume the role of Chief Strategy Officer. Burrell emphasized the strategic alignment, noting that the leadership changes are designed to foster greater collaboration and integration across the organization.

Embedded specializes in delivering insight-driven brand strategy, planning, and creative solutions for pharma, medical device, and biotech companies. This acquisition enhances Deerfield Group’s capabilities, building on the foundation set by Verge Scientific Communications, which focuses on biotech startups and early-stage pharmaceutical companies.

Dominic Viola commented on the acquisition, stating, “The partnership with Deerfield expands our capacity for impact with clients as we create the destination for these companies across the marketing and communications continuum.”

In addition to the new roles for Viola and Fusaro, other leadership appointments include Joshua Benson as Chief Operating Officer, Paul Brown as partner and Board member, Lissette Steele as Chief Insights Officer, and Amanda Sellers as President of Global Communications.

Deerfield Group, supported by private equity firm Edgewater Growth Capital Partners IV, aims to provide a comprehensive, holistic approach to marketing and communications for healthcare clients. The integration of Embedded and Verge Scientific Communications under the Deerfield Group brand is intended to streamline services and eliminate organizational silos, offering clients a unified and cohesive experience.

Burrell indicated that while Deerfield may pursue additional acquisitions, the focus remains on ensuring that any new partnerships align with the company’s strategic goals and cultural values.

The acquisition of Embedded represents Deerfield’s commitment to expanding its strategic services and enhancing its ability to deliver impactful marketing and communications solutions for healthcare and life science companies.