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Pharma Media 101

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About Course

This course gives you a clear, practical overview of the pharma media ecosystem and why it’s essential in modern healthcare marketing. 

You’ll discover what pharma media is, who’s involved, how campaigns come to life, and how this unique channel helps providers, patients and the industry make more informed healthcare decisions. 

What Will You Learn?

  • Master the Fundamentals: Understand what pharma media is, why it exists, and how it differs from general advertising—including its types, regulations, and audiences.
  • Navigate the Ecosystem: Learn how pharmaceutical companies, agencies, publishers, and tech partners work together to bring compliant campaigns to life.
  • Recognize the Impact: Explore how pharma media supports education, drives awareness, and improves health outcomes within a regulated environment.

Course Content

What is Pharma Media
Provides a foundational understanding of pharma media—what it is, how it differs from general advertising, and why it exists.

  • LESSON: What is Pharma Media
    05:13
  • QUIZ: What is Pharma Media

Who’s Involved and How It Works
Breaks down the players, processes, and financial mechanics of pharma media—showing how campaigns are planned, executed, and optimized within regulations.

Why Pharma Media Matters
Illustrates how pharma media drives better health outcomes, informed decisions, and greater access through responsible communication.